Account Planner
Professional ATS-optimized resume template for Account Planner positions
Professional Title
Email: jane.doe@example.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Location: New York, NY
PROFESSIONAL SUMMARY
Strategic and innovative Account Planner with over 6 years of experience driving consumer insights, developing data-driven brand strategies, and translating client needs into compelling campaign ideas. Adept at cross-functional collaboration, market segmentation, and leveraging emerging technologies such as AI and data analytics to optimize brand positioning. Passionate about creating impactful narratives that resonate with target audiences while aligning with business objectives in a rapidly evolving digital landscape.
WORK EXPERIENCE
*Senior Account Planner*
**XYZ Advertising Agency** — New York, NY
July 2021 – Present
- Led research and consumer insight development for multi-channel campaigns, increasing client brand engagement by 25%.
- Pioneered the use of AI-powered analytics platforms (e.g., BrandWatch, Crimson Hexagon) to identify emerging consumer trends, informing campaign direction.
- Facilitated collaborative workshops with creative, media, and client teams to co-develop strategic briefs aligned with market shifts.
- Managed a portfolio of high-profile clients across CPG and tech sectors, delivering tailored insights that fueled innovative advertising solutions.
Account Planner
**Creative Solutions Agency** — Chicago, IL
May 2018 – June 2021
- Developed detailed customer personas and journey maps for clients, resulting in a 15% increase in campaign ROI.
- Conducted ethnographic research and sentiment analysis on social platforms to uncover unmet needs and new market segments.
- Collaborated with data scientists to incorporate predictive modeling and machine learning insights into planning processes.
- Designed and presented quarterly trend reports that informed both internal teams and clients about evolving consumer landscapes.
*Junior Account Planner*
**Innovate Marketing** — San Francisco, CA
June 2016 – April 2018
- Supported senior planners in conducting qualitative and quantitative research, including focus groups and surveys.
- Assisted in crafting digital content strategies based on audience segmentation data.
- Maintained competitive analysis databases and tracked industry innovation trends.
- Contributed to the successful launch of a new sustainable product campaign that exceeded brand awareness KPIs.
EDUCATION
**Bachelor of Arts in Marketing & Consumer Behavior**
University of California, Los Angeles (UCLA)
Graduated: 2016
CERTIFICATIONS
- **Certified Brand Strategist (CBS)** — BrandAcademy, 2024
- **Data Analytics for Marketing** — Coursera (Google Data Analytics Certificate), 2023
- **Consumer Behavior Analysis Workshop** — NielsenIQ, 2022
TOOLS & TECHNOLOGIES
- **Research & Analytics:** NielsenIQ, Brandwatch, Crimson Hexagon, Google Analytics
- **Data Visualization:** Tableau, Power BI, D3.js
- **Project Management:** Asana, Jira, Miro
- **Creative & Presentation:** Adobe Creative Suite (Photoshop, Illustrator, InDesign), PowerPoint
LANGUAGES
- English (Native)
- Spanish (Fluent)
*References available upon request.*
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