Advertising Director

Hard Skills

- Omni-channel Campaign Management

- Data Analytics & Consumer Insights

- Digital & Programmatic Advertising

- Brand Strategy Development

- Content Creation & Visual Storytelling

- Media Buying & Negotiation

- Creative Direction & Concept Development

Soft Skills

- Strategic Thinking

- Leadership & Team Building

- Client Relations & Stakeholder Management

- Innovation & Adaptability

- Presentation & Pitching

- Cross-Functional Collaboration

*Senior Advertising Director*

*BrightWave Media, New York, NY** — *June 2022 – Present

- Led a team of 15 creative and account management professionals to develop integrated marketing campaigns for Fortune 500 clients, increasing client engagement metrics by an average of 35%.

- Oversaw a 20% budget increase, implementing programmatic digital campaigns leveraging AI-driven targeting, resulting in a 25% improvement in ROI.

- Collaborated closely with data analytics teams to interpret consumer insights, driving tailored content strategy that elevated brand awareness across digital and traditional media channels.

- Successfully pitched multi-million dollar campaigns, expanding agency portfolio by 40% under my leadership.

*Advertising Director*

*CreativePulse Agency, Chicago, IL** — *May 2018 – May 2022

- Managed end-to-end campaign development for retail and tech industry clients, increasing campaign reach by 50% through innovative use of social media platforms and influencer partnerships.

- Introduced a proprietary creative workflow that reduced project turnaround time by 15% while maintaining high content standards.

- Spearheaded the transition to a data-driven advertising approach, integrating new analytics tools like Tableau and Adobe Analytics to optimize media buy decisions.

- Mentored junior team members, fostering a culture of continuous learning and creative experimentation.

*Senior Account Manager*

*Vanguard Creative, San Francisco, CA** — *January 2015 – April 2018

- Managed key client accounts in fashion and entertainment, ensuring high satisfaction ratings by delivering campaigns that exceeded KPIs.

- Facilitated cross-department collaboration to introduce augmented reality (AR) features into brand activations, boosting user engagement by 60%.

- Coordinated with media outlets and talent agencies to execute high-impact events and experiential marketing campaigns.

**Bachelor of Arts in Marketing & Communications**

University of California, Berkeley — Graduated 2014

- Google Digital Marketing & E-commerce Certification, 2023

- Certified Brand Strategist (CBS), 2024

- AI in Advertising Certification, Adobe & MIT Sloan, 2025

- **NextGen Digital Campaign for Tech Innovators**: Led a team to create an AI-powered personalized advertising campaign, which increased client brand affinity scores by 40% within three months.

- **Global Rebranding for Fashion Retailer**: Developed a cohesive multi-channel campaign integrating virtual reality experiences, resulting in a 70% uplift in online store traffic.

- English (Native)

- Spanish (Professional Proficiency)

This resume is structured to highlight expertise, achievements, and technical proficiency aligned with current and future advertising trends. Would you like a tailored version for a specific industry niche or company type?