Advertising Specialist

*Senior Advertising Strategist*

**BrightWave Digital**, New York, NY

June 2022 – Present

- Led the development of integrated advertising campaigns across digital, social, and emerging platforms, contributing to a 25% increase in client ROI year-over-year.

- Implemented AI-powered audience segmentation tools that improved targeting precision, resulting in 15% lower cost-per-acquisition.

- Managed a team of 5 junior strategists and creatives, fostering innovative brainstorming sessions and collaborative project execution.

- Collaborated with data scientists to utilize predictive analytics in campaign planning, boosting engagement rates by 20%.

- Spearheaded the adoption of AR experiences in social campaigns, increasing brand engagement among younger demographics.

*Digital Advertising Specialist*

**CreativeEdge Media**, Los Angeles, CA

March 2018 – May 2022

- Executed data-backed digital ad campaigns for clients in retail, fashion, and tech markets, with a focus on programmatic and social media channels.

- Optimized campaigns using real-time analytics, increasing conversion rates by 18% while reducing CPC by 12%.

- Conducted A/B testing on ad creatives and landing pages, leading to continuous improvement in performance metrics.

- Developed comprehensive client reports informing future marketing strategies and budget allocation.

- Managed social influencer collaborations, extending brand reach and driving organic engagement.

*Advertising Coordinator*

**NextGen Promotions**, San Francisco, CA

January 2016 – February 2018

- Supported the execution of multi-channel campaigns, handling creative assets, scheduling, and tracking performance metrics.

- Coordinated influencer outreach and social media efforts to promote product launches.

- Maintained media buying schedules, ensuring timely delivery and budget adherence.

- Contributed to brainstorming sessions for new campaign concepts aligned with brand goals.

**Bachelor of Arts in Marketing & Communications**

University of Southern California, Los Angeles, CA

Graduated: 2015

- Google Ads Certified (2023)

- Meta Certified Digital Marketing Associate (2022)

- Programmatic Buying Professional Certification – The Trade Desk (2024)

- Certified Analytics Professional (2021)

- Google Ads & Analytics

- Meta Business Suite & Ads Manager

- The Trade Desk

- HubSpot Marketing Automation

- Tableau & Power BI

- Adobe Creative Suite (Photoshop, Illustrator, Premiere)

- Hootsuite & Sprout Social

- English (Native)

- Spanish (Professional Proficiency)