B2B Content Marketer

**Hard Skills:**

- Content Strategy & Planning

- SEO & Keyword Optimization

- SaaS & Technology Industry Expertise

- Data Analytics & Performance Metrics

- Content Management Systems (WordPress, HubSpot)

- Lead Nurturing & Conversion Tactics

- Marketing Automation Tools (Marketo, Pardot)

**Soft Skills:**

- Cross-functional Collaboration

- Strategic Thinking & Problem Solving

- Project Management (Agile, Scrum)

- Excellent Written & Oral Communication

- Creative Storytelling

- Adaptability in Fast-Paced Environments

*Senior Content Marketing Manager | TechSense Solutions, New York, NY*

June 2022 – Present

- Developed and led a multi-channel content strategy increasing qualified lead conversions by 35% year-over-year.

- Managed a team of 4 content creators, overseeing blog, whitepapers, case studies, and webinar content tailored to enterprise SaaS clients.

- Implemented SEO best practices, boosting organic traffic by 50% and securing top-3 rankings for core industry keywords.

- Collaborated with sales to create personalized nurture campaigns, resulting in a 20% uplift in closed deals.

B2B Content Strategist | InnovateCloud, San Francisco, CA

August 2018 – May 2022

- Designed content frameworks for targeted industry segments, increasing engagement rates on LinkedIn and email campaigns by over 40%.

- Wrote comprehensive thought leadership articles and technical guides positioning the company as an industry authority.

- Led ABM content initiatives supporting key enterprise accounts, resulting in a 25% increase in deal pipeline.

- Utilized analytics tools like Google Analytics and HubSpot to monitor content performance and refine strategies accordingly.

*Content Specialist | DataBridge Analytics, Chicago, IL*

July 2016 – July 2018

- Created SEO-optimized blog posts, whitepapers, and case studies that contributed to a 15% increase in inbound leads.

- Managed social media channels, growing followers by 30% and enhancing brand visibility among tech decision-makers.

- Supported lead generation campaigns through targeted content distribution, trackable via marketing automation platforms.

**Bachelor of Arts in Communications & Digital Media**

University of Illinois, Urbana-Champaign — 2012-2016

- HubSpot Content Marketing Certification — 2023

- Google Analytics Certified — 2022

- Advanced SEO Certification (Moz) — 2023

- **SaaS Success Series:** Conceptualized and executed a quarterly webinar series in collaboration with industry leaders, generating over 1500 registrants and 250 qualified leads in six months.

- **ABM Content Playbook:** Developed a comprehensive content approach for high-value accounts, resulting in a streamlined workflow that increased account engagement by 30%.

- **Thought Leadership Blog:** Built and maintained a company blog that established the brand as a trusted voice in AI-driven enterprise solutions, increasing readership and social shares.

- HubSpot, Marketo, Pardot

- Google Analytics, SEMrush, Moz

- WordPress, Confluence, Asana

- Slack, Teams, Zoom

- English (Native)

- Spanish (Professional Working Proficiency)

**Note:** This resume is crafted to be ATS-friendly by using relevant keywords, clear headings, and a standardized format tailored to B2B content marketing in the tech industry. The content reflects current trends such as multi-channel content strategies, data-driven decision making, and automation tools in use by modern marketers in 2025.