B2b Marketing Manager Resume Example
Professional ATS-optimized resume template for B2b Marketing Manager positions
Jane Doe
B2B Marketing Manager
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Location: New York, NY
PROFESSIONAL SUMMARY
Strategic B2B Marketing Manager with over 8 years of experience driving demand generation, lead nurturing, and brand positioning within technology and SaaS industries. Proven track record of devising innovative multi-channel marketing campaigns that increase pipeline velocity and client engagement. Adept at leveraging data-driven insights, marketing automation, and Account-Based Marketing (ABM) strategies to optimize ROI. Passionate about aligning marketing initiatives with company growth objectives and fostering collaborative cross-functional teams.
SKILLS
Hard Skills
- Lead Generation & Demand Generation
- Account-Based Marketing (ABM)
- Marketing Automation (HubSpot, Marketo, Pardot)
- Content Strategy & Development
- Campaign Management & Optimization
- Data Analytics & Attribution Modeling
- CRM Integration & Segmentation
- SEO & SEM Campaigning
- Budget Management & ROI Analysis
Soft Skills
- Strategic Planning & Execution
- Cross-functional Collaboration
- Data-driven Decision Making
- Communication & Stakeholder Engagement
- Creative Problem Solving
- Adaptability in Fast-Paced Environments
WORK EXPERIENCE
*Senior B2B Marketing Manager*
**TechInnovate Solutions**, New York, NY
June 2022 – Present
- Led the development and execution of a comprehensive ABM strategy targeting Fortune 500 clients, resulting in a 35% increase in high-value leads year-over-year.
- Managed a team of 6 marketing specialists, fostering a collaborative environment to streamline campaign workflows.
- Implemented marketing automation workflows that improved lead nurturing efficiency by 20%, contributing to a 15% increase in sales conversion rates.
- Collaborated with sales to create personalized content that increased client engagement and shortened the sales cycle by 25%.
- Analyzed campaign performance metrics using Tableau, providing actionable insights that optimized marketing spend and enhanced campaign ROI by 18%.
*B2B Marketing Manager*
**NextWave Tech**, San Francisco, CA
May 2018 – May 2022
- Designed and executed integrated inbound and outbound campaigns, generating 40% more qualified leads within the tech sector in two years.
- Spearheaded content marketing initiatives including webinars, whitepapers, and case studies, increasing inbound inquiries by 50%.
- Developed strategic partnerships with industry influencers and trade associations, strengthening brand presence and awareness across key segments.
- Managed quarterly marketing budgets averaging $2M, ensuring cost-effective spending aligned with KPIs.
- Utilized HubSpot CRM to manage customer journeys, segment audiences, and personalize outreach, resulting in improved customer retention metrics.
*Marketing Coordinator*
**SoftSolutions Ltd.**, Chicago, IL
August 2015 – April 2018
- Supported campaign planning and execution for product launches, increasing overall lead volume by 25%.
- Coordinated cross-departmental efforts for trade shows and digital campaigns, ensuring brand consistency and timely delivery.
- Maintained CRM data hygiene and conducted market research to aid targeted marketing efforts.
EDUCATION
**Bachelor of Science in Marketing**
University of Illinois, Urbana-Champaign — 2011–2015
CERTIFICATIONS
- HubSpot Content Marketing Certification (2023)
- Demand Generation Certified (DGC) – 2022
- Google Analytics Certified (2022)
PROJECTS
- **Account-Based Marketing Program for Fortune 500 Clients**
Developed a multi-channel ABM program that personalized outreach based on firmographics and intent data, increasing engagement by 40%.
- **AI-Driven Predictive Analytics for Campaign Optimization**
Led a project integrating AI tools into marketing analytics workflows, which improved lead scoring accuracy and campaign targeting.
LANGUAGES
- English (Native)
- Spanish (Professional Working Proficiency)
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