B2B Marketing Manager

Hard Skills

- Lead Generation & Demand Generation

- Account-Based Marketing (ABM)

- Marketing Automation (HubSpot, Marketo, Pardot)

- Content Strategy & Development

- Campaign Management & Optimization

- Data Analytics & Attribution Modeling

- CRM Integration & Segmentation

- SEO & SEM Campaigning

- Budget Management & ROI Analysis

Soft Skills

- Strategic Planning & Execution

- Cross-functional Collaboration

- Data-driven Decision Making

- Communication & Stakeholder Engagement

- Creative Problem Solving

- Adaptability in Fast-Paced Environments

*Senior B2B Marketing Manager*

**TechInnovate Solutions**, New York, NY

June 2022 – Present

- Led the development and execution of a comprehensive ABM strategy targeting Fortune 500 clients, resulting in a 35% increase in high-value leads year-over-year.

- Managed a team of 6 marketing specialists, fostering a collaborative environment to streamline campaign workflows.

- Implemented marketing automation workflows that improved lead nurturing efficiency by 20%, contributing to a 15% increase in sales conversion rates.

- Collaborated with sales to create personalized content that increased client engagement and shortened the sales cycle by 25%.

- Analyzed campaign performance metrics using Tableau, providing actionable insights that optimized marketing spend and enhanced campaign ROI by 18%.

*B2B Marketing Manager*

**NextWave Tech**, San Francisco, CA

May 2018 – May 2022

- Designed and executed integrated inbound and outbound campaigns, generating 40% more qualified leads within the tech sector in two years.

- Spearheaded content marketing initiatives including webinars, whitepapers, and case studies, increasing inbound inquiries by 50%.

- Developed strategic partnerships with industry influencers and trade associations, strengthening brand presence and awareness across key segments.

- Managed quarterly marketing budgets averaging $2M, ensuring cost-effective spending aligned with KPIs.

- Utilized HubSpot CRM to manage customer journeys, segment audiences, and personalize outreach, resulting in improved customer retention metrics.

*Marketing Coordinator*

**SoftSolutions Ltd.**, Chicago, IL

August 2015 – April 2018

- Supported campaign planning and execution for product launches, increasing overall lead volume by 25%.

- Coordinated cross-departmental efforts for trade shows and digital campaigns, ensuring brand consistency and timely delivery.

- Maintained CRM data hygiene and conducted market research to aid targeted marketing efforts.

**Bachelor of Science in Marketing**

University of Illinois, Urbana-Champaign — 2011–2015

- HubSpot Content Marketing Certification (2023)

- Demand Generation Certified (DGC) – 2022

- Google Analytics Certified (2022)

- **Account-Based Marketing Program for Fortune 500 Clients**

Developed a multi-channel ABM program that personalized outreach based on firmographics and intent data, increasing engagement by 40%.

- **AI-Driven Predictive Analytics for Campaign Optimization**

Led a project integrating AI tools into marketing analytics workflows, which improved lead scoring accuracy and campaign targeting.

- English (Native)

- Spanish (Professional Working Proficiency)