Brand Director

*Senior Brand Manager*

*Innovate Studios, New York, NY*

June 2020 – Present

- Led rebranding initiative that increased market share by 15% within 12 months, aligning brand identity with evolving consumer values and digital trends.

- Developed integrated campaigns utilizing AR experiences and personalized content, resulting in a 40% boost in digital engagement.

- Managed a multidisciplinary team of 12 designers, copywriters, and digital strategists to deliver cohesive brand narratives across platforms.

- Conducted consumer research and brand audits, translating insights into actionable strategies that improved brand perception metrics by 20%.

- Collaborated with sustainability teams to embed green practices into branding, earning Gold Eco-Brand Certification in 2022.

*Brand Strategy Lead*

*Global Consumer Goods Inc., Chicago, IL*

May 2015 – May 2020

- Directed the global brand repositioning for flagship product lines, leading to a revenue increase of $45M over three years.

- Developed and executed a content-driven digital transformation plan, integrating social storytelling and influencer collaborations that expanded reach in key markets.

- Co-led the launch of a corporate social responsibility (CSR) initiative, emphasizing ethical sourcing and community engagement, which won industry awards.

- Conducted competitive analysis and consumer segmentation to refine targeted messaging, boosting customer loyalty by 25%.

- Implemented a data-driven KPI system to monitor brand health metrics, providing leadership with real-time dashboards for agile decision-making.

*Junior Brand Manager*

*BrightBlue Technologies, San Francisco, CA*

July 2012 – April 2015

- Supported the rollout of a new product suite with go-to-market strategies that achieved 30% sales growth within the first quarter post-launch.

- Managed social media channels and digital assets, increasing followers by 150% and engagement rates by 60%.

- Assisted in the creation of brand guidelines and visual assets that enhanced brand consistency and recognition.

- Analyzed customer feedback and worked with R&D to develop product features aligned with emerging trends and user needs.

**Bachelor of Arts in Marketing & Communications**

University of California, Berkeley, CA

*September 2008 – June 2012*

- Certified Brand Strategist (CBS) – The Brand Establishment, 2023

- Digital Marketing Analytics Certified – Google Analytics Academy, 2024

- Sustainability in Branding Certification – Green Business Certification Institute, 2022

- Adobe Creative Suite (Photoshop, Illustrator, After Effects)

- Brand management platforms (Frontify, Bynder)

- Digital analytics (Google Analytics, SEMrush)

- CRM & Automation Tools (HubSpot, Salesforce)

- Project management (Asana, Jira)

- Data visualization (Tableau, Power BI)

- English (Native)

- Spanish (Fluent)