Jane Doe

*Senior Channel Marketing Manager*

**TechSphere Solutions** — New York, NY

June 2021 – Present

- Managed a portfolio of over 150 channel partners, boosting partner-driven revenue by 25% YoY through targeted campaigns and sales enablement initiatives.

- Developed an AI-enhanced partner onboarding and training program, reducing ramp-up time by 20%.

- Implemented a data analytics dashboard integrating Salesforce and HubSpot, enabling real-time tracking of partner engagement scores and campaign performance, leading to a 15% increase in partner retention.

- Spearheaded co-marketing campaigns with strategic OEM partners, resulting in a 35% increase in joint sales opportunities.

*Channel Marketing Manager*

**Innovatech Global** — San Francisco, CA

March 2017 – May 2021

- Designed and launched a channel partner portal integrated with SAP CRM, streamlining communication and resource sharing, which increased partner engagement metrics by 30%.

- Coordinated digital campaigns leveraging personalization and AI-powered content automation, leading to a 40% lift in lead conversions from channel channels.

- Organized partner conferences and trade shows that generated over $3M in new sales pipeline.

- Collaborated with product teams to develop co-branded content and training materials, elevating partner product knowledge and advocacy.

*Channel Marketing Coordinator*

**NextGen Electronics** — Austin, TX

January 2015 – February 2017

- Supported channel marketing activities including email campaigns, promotional events, and partner onboarding.

- Assisted in managing marketing collateral for channel partners, ensuring consistent brand messaging.

- Conducted market research studies to identify emerging industry trends and competitor activity, informing strategic planning.

**Bachelor of Business Administration** — Marketing

University of California, Berkeley

Graduated 2014

- HubSpot Inbound Marketing Certification — 2024

- Salesforce Certified Marketing Cloud Privacy & Consent Management — 2023

- Google Analytics Certified — 2022

- Certified Channel Marketing Manager (CCMM) — 2021

- **Partner Ecosystem Revamp (2023):** Led the development of an AI-powered partner portal, increasing partner engagement metrics by 40% within six months.

- **AI-Driven Campaign Optimization (2022):** Implemented machine learning algorithms to optimize digital marketing campaigns, achieving a 25% improvement in ROI on digital spends.

- **Global Partner Summit (2021):** Organized and executed a virtual global partner event, using immersive augmented reality features that increased attendee engagement by 50%.

- Salesforce CRM, HubSpot, SAP CRM

- Marketo, Pardot, Eloqua

- Google Analytics & Data Studio

- Tableau & Power BI

- AI-powered marketing platforms (Albert, Cortex)

- Content Management Systems (WordPress, Drupal)

- English (Native)

- Spanish (Fluent)