Chief Marketing Officer

**Hard Skills:**

- Strategic Brand Positioning

- Digital & Omnichannel Marketing

- Data Analytics & Consumer Insights

- Marketing Automation & CRM (HubSpot, Salesforce)

- Content Strategy & Storytelling

- Performance Marketing & Growth Hacking

- E-commerce & Retail Marketing

- AI & Machine Learning Applications in Marketing

- Budgeting & P&L Management

- Market Research & Competitive Analysis

**Soft Skills:**

- Visionary Leadership

- Cross-Functional Collaboration

- Change Management

- Innovation & Creativity

- Customer-Centric Mindset

- Agile Methodologies

- Effective Communication & Negotiation

- Cultural Sensitivity & Diversity Advocacy

Chief Marketing Officer

**TechNova Solutions**, New York, NY

Jan 2023 – Present

- Spearheaded the company’s digital transformation, integrating AI-powered personalization, which increased customer engagement by 35%.

- Developed a comprehensive brand repositioning strategy that expanded market share in North America by 18% within the first year.

- Led a team of 50 marketing professionals across content, analytics, and digital channels to execute integrated campaigns aligned with corporate goals.

- Implemented marketing automation tools resulting in a 25% reduction in campaign deployment time and improved ROI metrics.

- Collaborated with product and sales teams to launch a SaaS platform that generated $150M in annual recurring revenue.

Vice President of Global Marketing

*GreenWave Inc., San Francisco, CA*

Jul 2017 – Dec 2022

- Directed global brand strategy and multi-channel campaigns for a renewable energy enterprise, doubling global brand awareness.

- Managed a $50M marketing budget, optimizing spend across digital, events, and brand activations for maximum impact.

- Launched eco-friendly initiatives and storytelling campaigns that increased customer acquisition by 40%.

- Built a data-driven marketing analytics framework, enabling real-time performance tracking and agile adjustments.

- Fostered partnerships with sustainability influencers and industry tech leaders to expand brand reach.

*Director of Digital Marketing*

**InnoFashion Retail**, Los Angeles, CA

Aug 2012 – Jun 2017

- Orchestrated the company's first comprehensive e-commerce marketing strategy, boosting online sales by 60%.

- Pioneered the use of social commerce and influencer collaborations, leading to a 45% growth in social media engagement.

- Developed cross-platform content strategies that aligned traditional and digital campaigns, resulting in a 25% lift in conversion rates.

- Managed the migration to a new CRM platform and optimized email marketing workflows.

**MBA in Marketing & Digital Strategy**

Columbia Business School, New York, NY — 2012

**Bachelor of Arts in Communications**

University of California, Los Angeles — 2008

- Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute, 2021

- AI in Marketing Certification – Coursera/Google, 2024

- Leadership in Sustainable Business – Harvard Extension School, 2023

- **Global Rebranding Campaign for TechNova**: Led a $4M rebranding initiative, introducing new brand identity and messaging, resulting in a 20% uplift in customer perception scores.

- **AI-Enabled Personalization Platform**: Oversaw the deployment of an AI-powered customization engine that increased conversion rates by 30% across all digital touchpoints.

- **Sustainable Community Engagement Program**: Developed a CSR campaign aligned with green initiatives, engaging over 200,000 consumers and improving community relations.

English (Native), Spanish (Fluent), French (Conversational)