Content Marketer Resume Example
Professional ATS-optimized resume template for Content Marketer positions
John A. Doe
Content Marketing Specialist
Email: john.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/johndoe | Portfolio: johndoeportfolio.com
PROFESSIONAL SUMMARY
Innovative Content Marketer with over 6 years of experience driving brand awareness and engagement through strategic content creation, data-driven insights, and digital storytelling. Adept at leveraging SEO, analytics, and emerging social media trends to develop compelling campaigns that boost audience growth and conversion rates. Passionate about crafting authentic narratives aligned with brand identity and fostering meaningful connections with diverse audiences.
SKILLS
Hard Skills
- Content Strategy & Planning
- SEO Optimization & Keyword Research
- Data Analytics & Performance Metrics
- Social Media Campaigns & Management
- Content Management Systems (WordPress, HubSpot)
- Video Content Production & Editing
- Email Marketing Automation (Mailchimp, Marketo)
- UX Writing & Content Experience Design
Soft Skills
- Creative Storytelling
- Cross-functional Collaboration
- Strategic Thinking & Problem Solving
- Audience Engagement & Community Building
- Adaptability to Digital Trends
- Excellent Communication & Presentation Skills
WORK EXPERIENCE
*Senior Content Marketer*
*ABC Tech Solutions, New York, NY*
June 2022 – Present
- Led a team of 4 content creators to develop omnichannel campaigns, increasing web traffic by 45% year-over-year.
- Executed content SEO audits that improved organic search rankings for key product pages, resulting in a 30% boost in inbound leads.
- Developed a series of interactive blog posts and videos, enhancing user engagement metrics by 55%.
- Launched a quarterly webinar series on industry trends, generating 2,000+ registrations and fostering thought leadership.
*Content Marketing Coordinator*
*XYZ Digital Agency, Brooklyn, NY*
August 2018 – May 2022
- Crafted and implemented content calendars aligned with client marketing goals across sectors including healthcare, SaaS, and e-commerce.
- Managed social media accounts, increasing followers by 60% and engagement by 40% within 12 months.
- Conducted performance analysis with Google Analytics and SEMrush, informing content adjustments that doubled conversion rates.
- Supported website redesign with UX-focused content, improving average session duration by 25%.
*Content Writer & SEO Strategist*
*Freelance / Small Business Clients*
January 2016 – July 2018
- Developed blog content, product descriptions, and email copy that aligned with brand voice and SEO best practices.
- Achieved top 3 Google rankings for niche keywords, boosting organic visibility.
- Collaborated with clients to optimize content for conversion and engagement, resulting in measurable sales improvements.
EDUCATION
**Bachelor of Arts in Communications & Media Studies**
University of California, Los Angeles (UCLA)
Graduated: 2015
CERTIFICATIONS
- HubSpot Content Marketing Certification – 2023
- Google Analytics Certified – 2022
- SEO Specialization (Coursera, University of California, Davis) – 2021
PROJECTS
- **Brand Storytelling Campaign for TechStart**
Developed a comprehensive narrative-driven digital campaign that increased brand recognition by 50% in target markets through authentic storytelling and social media amplification.
- **Content Personalization Initiative**
Spearheaded an A/B testing strategy for email content targeting different audience segments, resulting in a 20% lift in click-through rates and improved segmentation accuracy.
- **Video Series "Insights & Innovations"**
Collaborated with industry experts to produce short-form video content, increasing video engagement time by 60% and establishing the company as a thought leader in the industry.
TOOLS & TECHNOLOGIES
- SEMrush, Ahrefs, Moz
- WordPress, HubSpot CMS, Contentful
- Google Analytics, Hotjar
- Adobe Premiere Pro, Canva
- Marketo, Mailchimp, Salesforce
LANGUAGES
- English (Native)
- Spanish (Professional Proficiency)
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