Creative Director

Hard Skills

- Brand Strategy & Identity Development

- Digital & Multimedia Campaigns

- UX/UI Design Principles

- Motion Graphics & Video Production

- AR/VR Content Creation

- Adobe Creative Suite (Photoshop, Illustrator, After Effects)

- Figma & Adobe XD

- AI-powered Design Tools (Runway, Midjourney)

- Data-driven Campaign Optimization

- Project Management (Agile, Jira, Trello)

Soft Skills

- Creative Leadership

- Strategic Thinking

- Communication & Presentations

- Collaborative Problem Solving

- Adaptability to Trends

- Client Relationship Management

- Innovation & Experimentation

- Time & Budget Management

*Senior Creative Director*

**Innovate Branding Agency**, New York, NY

June 2022 – Present

- Lead a team of 15 designers, writers, and developers to conceptualize and execute multi-platform branding campaigns for Fortune 500 clients, increasing brand engagement by 30%.

- Innovated AR-integrated marketing experiences, resulting in a new service offering that attracted three high-profile clients within six months.

- Established a culture of experimentation with emerging tech, including AI-powered content creation, which decreased project turnaround time by 15%.

- Collaborated directly with clients to realign brand identities with digital trends, boosting customer lifetime value.

*Creative Director*

**Lumina Studio**, San Francisco, CA

May 2017 – May 2022

- Directed rebranding for over 50 companies, transforming legacy brands into modern, digitally-native identities, with an emphasis on storytelling.

- Introduced immersive VR experiences for experiential marketing, winning the 2021 Webby Award for Best Interactive Experience.

- Implemented a new creative workflow incorporating collaborative tools like FIGJAM and Frame.io, increasing team productivity and creative output quality by 25%.

- Mentored junior designers and interns, fostering a pipeline of fresh talent aligned with future industry innovations.

*Art & Creative Lead*

**NextWave Digital**, Los Angeles, CA

August 2013 – April 2017

- Managed creative projects across social media and digital advertising, including influencer campaigns that drove 40% growth in engagement.

- Developed motion graphic content for product launches, which increased click-through rates by 20%.

- Spearheaded the agency’s adoption of AI-assisted design tools, reducing repetitive tasks and enabling more concept experimentation.

**Bachelor of Arts in Graphic Design**

California State University, Los Angeles

Graduated: 2013

- Adobe Certified Expert (ACE) – Photoshop & After Effects

- Certified ScrumMaster (CSM)

- AR & VR Content Creation Certification – Meta Quest Lab

- **"Future Visions" AR Campaign**: Developed an augmented reality campaign for a major retail chain that allowed customers to preview products in their homes via mobile AR, resulting in a 25% increase in online conversions.

- **"Immersive Brand Stories" VR Experience**: Led a team to produce a virtual tour experience for a luxury hotel chain, earning accolades at the VR/AR Global Summit 2024.

- **AI-Driven Creative Suite**: Pioneered the integration of AI tools into the studio’s workflow, significantly boosting ideation speed and reducing creative block times.

- Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere)

- Figma, Adobe XD, Sketch

- Runway ML, Midjourney, DALL·E 2

- Blender & Unity (for 3D content)

- Notion, Jira, Trello

- English (Native)

- Spanish (Fluent)

*References available upon request.*