Digital Marketing Coordinator

Hard Skills

- Marketing automation (HubSpot, Marketo, Pardot)

- Data analytics & performance metrics (Google Analytics 4, Tableau)

- Social media management (Meta Business Suite, Sprout Social, TikTok Ads)

- Content creation & SEO (SEMrush, Ahrefs, Canva)

- Campaign development & execution (Google Ads, LinkedIn Campaign Manager)

- A/B testing & conversion rate optimization

Soft Skills

- Strategic thinking & problem-solving

- Creative storytelling and branding

- Collaboration & cross-functional teamwork

- Project management (Asana, Trello)

- Adaptability to new technologies and trends

*Digital Marketing Coordinator*

**BrightWave Digital Agency** — New York, NY

June 2022 – Present

- Managed integrated marketing campaigns across email, social media, and paid channels, increasing client engagement rates by 35%.

- Implemented marketing automation workflows that reduced lead nurturing time by 20%.

- Analyzed campaign data to refine messaging, resulting in a 25% lift in conversion rates.

- Coordinated with content teams to create SEO-friendly blogs and videos, improving organic traffic by 40%.

- Led A/B testing initiatives for landing pages, driving a 15% improvement in click-through rates.

*Digital Marketing Associate*

**Green Leaf Apparel** — Brooklyn, NY

August 2020 – May 2022

- Designed and executed social media strategies on TikTok, Instagram, and Facebook, increasing followers by 60% over two years.

- Monitored campaign KPIs and presented monthly reports to stakeholders, informing iterative content strategies.

- Managed Google Ads campaigns with a 10% under-budget achievement and doubled online sales during seasonal peaks.

- Organized influencer collaborations and giveaway campaigns, boosting brand awareness among target demographics.

**Bachelor of Arts in Marketing**

New York University, New York, NY

*Graduated May 2020*

- Google Analytics Certified (2023)

- HubSpot Content Marketing Certification (2022)

- Meta Certified Digital Marketing Associate (2023)

**Campaign Automation Overhaul**

Led a project to overhaul BrightWave's client onboarding email sequence using HubSpot workflows, resulting in a 50% increase in onboarding engagement and a 15% lift in overall client retention.

**Social Media Trend Integration**

Developed and executed a TikTok content strategy that leveraged trending sounds and challenges, resulting in viral videos with over 1 million views and significant brand visibility boosts.

- HubSpot, Marketo, Pardot

- Google Analytics 4, Tableau, Hotjar

- Adobe Creative Suite (Photoshop, Premiere)

- Canva, SEMrush, Ahrefs

- Asana, Trello, Slack

- English (Native)

- Spanish (Professional Working Proficiency)