E-Commerce Growth Marketer Resume Example
Professional ATS-optimized resume template for E-Commerce Growth Marketer positions
Jane Doe
E-commerce Growth Marketer
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Portfolio: janedoeportfolio.com
PROFESSIONAL SUMMARY
Results-driven E-commerce Growth Marketer with 6+ years of experience spearheading multi-channel digital campaigns to drive sales, enhance customer engagement, and optimize conversion funnels. Adept at utilizing data analytics, advanced SEO techniques, and automation tools to identify growth opportunities and execute impactful strategies. Passionate about leveraging emerging trends such as AI-driven personalization and omnichannel marketing to deliver measurable ROI and elevate brand presence in competitive online marketplaces.
SKILLS
Hard Skills
- Data Analytics & Conversion Optimization (Google Analytics, Hotjar, Mixpanel)
- Paid Advertising (Google Ads, Facebook Ads, TikTok Campaigns)
- SEO & SEM Strategy
- Email & Marketing Automation (HubSpot, Klaviyo, Salesforce Pardot)
- CRO Tools (Optimizely, Unbounce, VWO)
- E-commerce Platforms (Shopify, Magento, BigCommerce)
- A/B Testing & User Behavior Analysis
- Product Listing Optimization & Catalog Management
- AI-Driven Personalization Platforms (Dynamic Yield, Personyze)
Soft Skills
- Strategic Thinking & Problem Solving
- Cross-functional Collaboration
- Data-Driven Decision Making
- Agile & Lean Methodologies
- Creative Campaign Development
- Customer-Centric Mindset
- Excellent Communication & Presentation Skills
WORK EXPERIENCE
*Senior E-commerce Growth Manager*
**TechWave Online** — New York, NY
June 2022 – Present
- Orchestrated comprehensive omnichannel campaigns that increased online revenue by 45% year-over-year in a highly competitive niche.
- Implemented AI-powered personalization modules, boosting personalized product recommendations and generating a 25% lift in average order value.
- Developed and optimized Google Shopping and Facebook dynamic product ads, reducing CAC by 20% and improving ROAS to 8x.
- Spearheaded a website redesign that improved product page load times, leading to a 15% uplift in conversion rates.
- Led A/B testing initiatives on checkout flow, significantly reducing cart abandonment rates by 12%.
E-commerce Growth Strategist
**BrightBuy Marketplace** — San Francisco, CA
January 2019 – May 2022
- Managed paid search and social campaigns to grow total monthly unique visitors from 300K to 600K over two years.
- Optimized product SEO, resulting in a 30% increase in organic traffic and a 20% boost in product listings ranking.
- Launched email nurturing sequences and cart abandonment flows that increased repeat purchase rate by 18%.
- Collaborated with product teams to implement data-driven upsell and cross-sell features, improving average revenue per user.
- Led initiatives to integrate new marketplace features, including user reviews and loyalty programs, enhancing customer engagement.
*Digital Marketing Associate*
**ShopSmart E-commerce Solutions** — Austin, TX
July 2016 – December 2018
- Managed SEM campaigns across Google Ads and Bing, achieving an average CTR increase of 35%.
- Contributed to content marketing strategy, resulting in a 40% growth in organic blog traffic.
- Analyzed campaign performance metrics weekly, providing insights that helped optimize ad spend and funnel performance.
- Supported automation workflows that increased email open rates by 22% and click-throughs by 17%.
EDUCATION
**Bachelor of Science in Marketing**
University of Texas at Austin — 2012–2016
CERTIFICATIONS
- Google Ads Certified (Search, Display, Shopping) — 2023
- HubSpot Content Marketing Certification — 2022
- Advanced Machine Learning Techniques for Marketers — Coursera — 2024
PROJECTS
- **AI-Driven Personalization Rollout:** Led a cross-functional team to implement a real-time personalization engine that increased lifetime customer value by 35% within six months.
- **International Expansion Campaign:** Developed a localized multi-channel advertising strategy for market entry into Canada and Australia, resulting in a 20% sales uplift in first quarter.
- **Automated CRO Dashboard:** Designed a unified analytics dashboard integrating Google Analytics, Hotjar, and in-house data, reducing reporting time by 50%.
LANGUAGES
- English (Native)
- Spanish (Professional Proficiency)
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