E Commerce Sales Executive

**Hard Skills:**

- Digital Sales Strategy & Execution

- CRM & E-commerce Platforms (Shopify, Magento, Salesforce)

- Data Analytics & KPI Monitoring (Google Analytics, Tableau)

- Multichannel Marketing (Email Automation, Social Media Campaigns)

- Customer Segmentation and Personalization

- Inventory & Supply Chain Coordination

**Soft Skills:**

- Strong Communication & Negotiation

- Strategic Planning & Problem-Solving

- Adaptability to Market Changes

- Team Collaboration & Leadership

- Customer Focus & Relationship Building

*Senior E-commerce Sales Executive*

*Brightshop Online Retail, New York, NY*

June 2022 – Present

- Led a team of 8 sales associates to surpass quarterly revenue targets by 25% through targeted marketing campaigns and personalized customer outreach.

- Increased product sales in the electronics category by 40% through optimized product listings, targeted cross-sell and up-sell strategies, and leveraging customer reviews.

- Implemented A/B testing for landing pages, boosting conversion rates by 15%.

- Developed dynamic pricing models based on competitive analysis, boosting margins without sacrificing sales volume.

- Collaborated with the logistics team to streamline order fulfillment, reducing delivery times by 20%.

*E-commerce Sales Associate*

*NextGen Marketplaces, Brooklyn, NY*

March 2018 – May 2022

- Managed daily product listings, inventory updates, and promotional campaigns across Amazon, eBay, and Shopify channels.

- Achieved a 30% increase in monthly sales by deploying targeted email marketing campaigns utilizing Klaviyo and Mailchimp.

- Maintained a high customer satisfaction score of 4.8/5 by proactively resolving complaints and implementing feedback.

- Analyzed sales data to identify trending products, leading to a 15% increase in new product launches aligned with consumer demand.

**Bachelor of Science in Business Administration**

*University of California, Berkeley*

*2013 – 2017*

- Certified E-commerce Marketing Specialist – DigitalCommerce Institute (2023)

- Google Analytics Certified – Google (2022)

- Salesforce Certified Sales Cloud Consultant (2021)

Market Penetration Initiative for Niche Electronics

- Spearheaded a targeted campaign focusing on emerging markets, leveraging data analytics to tailor messaging. Resulted in a 22% increase in sales within new demographic segments over 6 months.

Customer Loyalty Program Optimization

- Redesigning the loyalty program using behavioral data, boosting repeat purchase rate by 18% and elevating average customer lifetime value.

- English (Native)

- Spanish (Professional Working Proficiency)