Ecommerce Analyst

**Hard Skills:**

- Advanced Google Analytics & Adobe Analytics

- SQL & Python for data extraction & analysis

- A/B testing & Conversion Rate Optimization (CRO)

- E-commerce platforms: Shopify, Magento, BigCommerce

- Data visualization: Tableau, Power BI

- Product performance metrics & KPI tracking

- SEO & SEM optimization strategies

- Customer journey mapping

**Soft Skills:**

- Strategic thinking and problem solving

- Cross-functional collaboration

- Communication of complex insights to non-technical stakeholders

- Project management and agile methodologies

- Adaptability in fast-paced environments

*Senior E-commerce Analyst*

*TechTrendz Online Retail | San Francisco, CA*

June 2022 – Present

- Spearheaded analytics initiatives that increased conversion rates by 15% through targeted A/B testing and funnel optimization.

- Implemented real-time dashboards using Tableau, enabling executive teams to monitor sales and KPIs with immediate insights.

- Collaborated with marketing, product, and UX teams to drive personalization strategies, resulting in a 20% uplift in repeat customer purchases.

- Developed predictive models in Python to forecast seasonal sales trends, improving inventory planning accuracy by 25%.

*E-commerce Data Analyst*

*FitGear E-commerce Platform | Los Angeles, CA*

August 2018 – May 2022

- Managed daily data extraction and cleansing for thousands of SKUs across multiple platforms, ensuring data integrity for reporting.

- Conducted multi-channel attribution analysis that identified high-performing marketing campaigns, boosting ROI by 18%.

- Led SEO and SEM audits, recommending strategies that increased organic traffic by 30% over 12 months.

- Automated reporting workflows with SQL scripts, reducing manual reporting time from 10 hours to 2 hours weekly.

*Junior E-commerce Analyst*

*ShopSphere Marketplace | Remote*

July 2016 – July 2018

- Supported senior analysts in tracking site performance metrics and customer behavior insights.

- Designed user segmentation models that informed targeted marketing tactics, resulting in a 12% increase in average order value.

- Participated in A/B testing projects to optimize landing pages, contributing to a 10% uplift in checkout completion rates.

**Bachelor of Science in Business Analytics**

University of California, Berkeley — Graduated 2016

- Google Analytics Certified (2024)

- Certified E-commerce Marketing Specialist – Digital Marketing Institute (2023)

- Data Science & Machine Learning with Python – Coursera (2022)

**Personalized Recommendation Engine**

Developed a machine learning model in Python that personalizes product recommendations based on browsing and purchase history, leading to a 25% increase in cross-sell conversions.

**Shopify Store Optimization**

Led a comprehensive site audit for a mid-sized Shopify store, implementing UX improvements and metadata enhancements, which resulted in a 20% boost in organic search traffic within three months.

- SQL, Python, R

- Google Analytics, Adobe Analytics

- Tableau, Power BI

- Shopify, Magento, BigCommerce

- Google Tag Manager, Hotjar

- Excel (Advanced), Data Studio

- English (Native)

- Spanish (Professional Working Proficiency)