Edtech Growth Marketer Resume Example
Professional ATS-optimized resume template for Edtech Growth Marketer positions
Jane Doe
EdTech Growth Marketer
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Location: San Francisco, CA
PROFESSIONAL SUMMARY
Data-driven EdTech growth marketer with over 6 years of experience designing and executing integrated marketing strategies that elevate brand awareness and accelerate student engagement. Adept at leveraging advanced digital channels, analytics, and user lifecycle optimization to drive scalable growth in competitive education technology markets. Passionate about transforming learning experiences through innovative marketing solutions backed by measurable results.
WORK EXPERIENCE
*Senior Growth Marketing Manager | EduInnovate Technologies*
San Francisco, CA | June 2022 – Present
- Spearheaded integrated campaigns across SEM, social media, and email, resulting in a 40% increase in active student enrollments year-over-year.
- Implemented a behavioral cohort analysis using Google Analytics and Mixpanel, identifying high-value user segments that improved targeted outreach by 30%.
- Led the adoption of Marketing Cloud automation, reducing email churn rate by 15% through personalized onboarding flows.
- Collaborated with product teams to develop feature adoption campaigns that boosted feature usage by 25% within 6 months.
Growth Strategist | LearnSphere EdTech Solutions
Remote | Jan 2019 – May 2022
- Designed funnel-driven marketing strategies that grew the user base from 50K to 200K active learners globally within three years.
- Managed multi-channel campaigns focusing on bilingual curriculum products, achieving a 12% conversion lift via multilingual SEO and localized content.
- Developed performance dashboards integrating Tableau and Google Data Studio, enabling weekly KPI tracking and agile adjustment of marketing tactics.
- Partnered with sales and customer success teams on renewal campaigns, improving churn retention by 8%.
*Digital Marketing Specialist | BrightPath Learning*
Los Angeles, CA | Aug 2016 – Dec 2018
- Created and optimized PPC campaigns on Google Ads and Facebook resulting in a 50% increase in free trial sign-ups.
- Executed content marketing initiatives, including webinars and case studies, that increased inbound leads by 35%.
- Managed email nurture sequences and onboarding flows, improving activation rate by 20%.
- Conducted market research to identify emerging EdTech trends, influencing product positioning and messaging.
EDUCATION
**Bachelor of Science in Marketing**
University of California, Berkeley — 2012–2016
CERTIFICATIONS
- Google Analytics Certified (2023)
- HubSpot Content Marketing Certification (2024)
- Certified Digital Marketing Professional (2023) — Digital Marketing Institute
PROJECTS
- **AI-Driven Student Engagement Program:** Led a project implementing AI chatbots integrated with CRM to enhance student onboarding, increasing initial engagement by 22%.
- **Gamified Learning Campaign:** Developed a gamification strategy for a new language learning module, resulting in a 19% lift in lesson completion rates and improved motivation scores based on post-engagement surveys.
TOOLS & TECHNOLOGIES
- CRM & Automation: HubSpot, Salesforce, Marketo
- Analytics & Data Visualization: Google Analytics, Tableau, Power BI, Mixpanel
- SEM & Paid Campaigns: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager
- Content Creation & Scheduling: Canva, Hootsuite, Buffer
- LMS & EdTech Platforms: Moodle, Canvas, Thinkific
LANGUAGES
- English (Native)
- Spanish (Professional Working Proficiency)
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