Edtech Marketing Manager

*EdTech Innovators Inc. — San Francisco, CA*

Senior Marketing Manager

January 2022 – Present

- Led a team of 6 to develop integrated marketing strategies that increased SaaS user onboarding by 35% over 12 months through targeted digital campaigns and content customization.

- Managed a $1.2M annual marketing budget, optimizing channels such as LinkedIn, Google Ads, and programmatic advertising with a focus on high-ROI channels.

- Implemented AI-based personalization tools that enhanced email engagement rates by 25% and improved educational content recommendations.

- Collaborated with product and data teams to develop customer segmentation models, resulting in more tailored messaging and improved churn rates by 15%.

*BrightLearn Technologies — New York, NY*

Marketing Manager

June 2018 – December 2021

- Orchestrated multi-channel campaigns for a new virtual classroom platform, achieving a 50% increase in free trial conversions within the first six months.

- Developed and executed a content marketing strategy incorporating webinars, case studies, and interactive demos, which boosted inbound leads by 40%.

- Coordinated with UX designers to refine onboarding flows, reducing drop-offs by 20% and enhancing user satisfaction metrics.

- Led outreach efforts with educational institutions, securing partnerships that expanded product adoption in 15+ colleges and training centers.

*EduTech Global — Boston, MA*

Digital Marketing Associate

August 2015 – May 2018

- Supported marketing initiatives for flagship e-learning course platform, improving SEO rankings and increasing organic traffic by 60%.

- Managed social media channels, growing followers by 150% and generating higher engagement through targeted campaigns and influencer collaborations.

- Utilized marketing automation to nurture leads, resulting in a 22% increase in lead-to-customer conversion rate.

**Bachelor of Arts in Communication & Media Studies**

University of California, Berkeley

2011 – 2015

- Google Analytics Certified (2022)

- HubSpot Content Marketing Certification (2021)

- Certified Digital Marketing Professional – Digital Marketing Institute (2020)

- AI in Marketing Certification – Coursera (2023)

- **AI-Powered Learning Path Personalization:** Spearheaded the implementation of AI-driven content recommendations that increased user engagement time by 40% and learning outcomes.

- **Global EdTech Webinar Series:** Organized and led a series of webinars that attracted over 10,000 educators worldwide, positioning the company as a thought leader in digital education.

- **Gamification Module Integration:** Collaborated with product teams to introduce gamified elements into the platform, resulting in higher course completion rates and positive feedback from learners.

- Marketing Automation: HubSpot, Salesforce Pardot

- Analytics & Data: Google Analytics, Tableau, Power BI

- Content Management: WordPress, HubSpot CMS

- Design & Creativity: Canva, Adobe Creative Cloud

- AI & Personalization: Drift Chatbots, OneSpot Content Engine

- Social Media Tools: Hootsuite, Buffer

- English (Native)

- Spanish (Fluent)

*References available upon request.*