Field Marketing Representative

Hard Skills

- Localized Campaign Planning & Execution

- Event & Trade Show Management

- Data Analytics & KPI Tracking

- CRM & Marketing Automation (HubSpot, Salesforce)

- Digital Campaigns & Social Media Marketing

- Content Creation & Visual Storytelling

- Budget Management & ROI Analysis

- Vendor & Partner Coordination

Soft Skills

- Strong Interpersonal & Negotiation Skills

- Project Management & Multitasking

- Strategic Thinking & Problem Solving

- Adaptability in Fast-Paced Environments

- Excellent Communication & Presentation Skills

- Customer-Centric Approach

*Senior Field Marketing Specialist*

ABC Tech Solutions, San Francisco, CA

June 2022 – Present

- Led regional campaigns across the Bay Area, increasing brand awareness by 35% and generating over 800 sales-qualified leads annually.

- Orchestrated over 50 live and virtual activations, including product launches, user conferences, and community events.

- Partnered with sales teams to develop targeted outreach strategies, contributing to a 20% increase in regional revenue.

- Analyzed campaign data to optimize spend efficiency, reducing costs by 15% while outperforming KPIs.

- Managed a team of 4 associates, fostering collaboration and ensuring timely project delivery.

*Field Marketing Coordinator*

XYZ Consumer Electronics, Los Angeles, CA

May 2018 – May 2022

- Coordinated local promotional activities, including retail demos and experiential events, resulting in a 25% uplift in in-store sales.

- Built relationships with retail partners, boosting co-marketing efforts and securing prime shelf positioning.

- Implemented a new tracking system for event ROI, providing actionable insights for future initiatives.

- Delivered training workshops for retail staff on product features, enhancing customer engagement at point of sale.

- Managed logistical planning for regional trade shows, including booth design, staffing, and material preparation.

*Market Activation Intern*

Innovate Marketing Group, San Diego, CA

Summer 2017

- Supported field team in executing marketing campaigns for a national electronics brand.

- Conducted market research, competitor analysis, and customer surveys to inform regional strategies.

- Assisted in coordinating onsite event logistics and promotional material distribution.

**Bachelor of Arts in Communications**

University of California, Los Angeles (UCLA)

Graduated: 2017

- Certified Brand Manager (CBM) – American Marketing Association, 2024

- Event Planning & Management Certificate – EventPros Institute, 2023

- Digital Marketing Certification (Google Digital Garage) – 2022

**Regional Brand Awareness Campaign**

- Led a multimedia activation in partnership with local influencers, resulting in a 50% increase in social engagement and 10,000+ event attendees.

**Virtual Experience Platform Launch**

- Conceptualized and executed a hybrid event merging live demonstrations with immersive virtual tours, expanding reach to nationwide audiences and generating $500K in sales pipeline.

- HubSpot, Salesforce, Marketo

- Adobe Creative Suite (Photoshop, Premiere Pro)

- Eventbrite, Cvent

- Tableau, Google Data Studio

- Social Media Platforms (LinkedIn, Instagram, TikTok)

- English (Native)

- Spanish (Professional Working Proficiency)