Fintech Growth Marketer

*Senior Growth Marketer — FinTechX Global | San Francisco, CA*

June 2022 – Present

- Increased active user base by 45% within the first year through targeted onboarding campaigns and lifecycle engagement initiatives.

- Led the migration to a new marketing automation platform, resulting in a 30% lift in email open rates and a 20% improvement in conversion rates.

- Implemented AI-driven personalization tactics using customer segmentation, boosting campaign engagement metrics by 25%.

- Managed cross-functional campaigns integrating blockchain rewards, elevating customer loyalty and transaction volume by 15%.

*Digital Marketing Manager — PayStream Technologies | New York, NY*

August 2018 – May 2022

- Launched integrated marketing campaigns for a SaaS-based digital payments platform, achieving a 60% year-over-year growth in new customer sign-ups.

- Developed a content marketing strategy that increased organic site traffic by 80%, positioning the company as a thought leader in digital banking.

- Orchestrated partnerships with fintech influencers and industry podcasts, resulting in a 50% increase in brand awareness as measured by brand recall surveys.

- Conducted extensive A/B testing on onboarding flows, reducing churn during the first 30 days by 12%.

*Marketing Associate — FinTech Insights Ltd. | Austin, TX*

July 2015 – July 2018

- Supported campaigns for innovative peer-to-peer lending platforms, focusing on customer segmentation and targeted outreach.

- Analyzed user behavior data to optimize email drip sequences, improving click-through rates by 18%.

- Designed and executed webinar series with fintech thought leaders to promote new product features, increasing lead generation by 25%.

**Bachelor of Science in Marketing**

University of Texas at Austin | Graduated 2015

- Certified Digital Marketing Professional (CDMP) — Digital Marketing Institute, 2021

- Google Ads Certification — Google, 2022

- Certified Blockchain & Cryptocurrency Analyst — Blockchain Council, 2023

- **Crypto Rewards Program:** Conceptualized and implemented a blockchain-based loyalty system, leading to a 40% increase in repeat transactions and positive user feedback.

- **AI Personalization Engine:** Collaborated with data science teams to develop an AI-driven content recommendation engine, boosting average session duration by 22%.

- **RegTech Integration Campaign:** Spearheaded a marketing rollout highlighting regulatory compliance features of a new payment solution, gaining 10K+ qualified leads within 6 months.

- Google Analytics, Mixpanel, Tableau

- HubSpot, Salesforce CRM, Marketo

- Google Ads, Meta Business Suite, TikTok Ads

- SEMrush, Ahrefs, Moz

- Python for Data Analysis

- Blockchain Platforms (Ethereum, Polkadot)

- English (Native)

- Spanish (Professional Working Proficiency)