Fintech Marketing Manager Resume Example
Professional ATS-optimized resume template for Fintech Marketing Manager positions
Jane Doe
Fintech Marketing Manager
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Location: New York, NY
PROFESSIONAL SUMMARY
Innovative and results-driven Fintech Marketing Manager with over 8 years of experience leading integrated marketing campaigns in the financial technology sector. Adept at leveraging data-driven strategies, emerging digital channels, and customer insights to drive user acquisition, brand awareness, and revenue growth. Skilled in cross-functional collaboration, product positioning, and managing high-performance marketing teams in fast-paced fintech environments. Passionate about identifying market trends and implementing scalable marketing solutions aligned with regulatory frameworks.
WORK EXPERIENCE
*Senior Marketing Manager, FinTech Innovate*
New York, NY | July 2022 – Present
- Led a team of 12 marketing professionals to develop multi-channel campaigns that increased new user sign-ups by 35% within the first year.
- Collaborated with product teams to craft go-to-market strategies for launch of the company's AI-driven investment platform, resulting in $15M in initial funding rounds.
- Implemented advanced tracking systems using Google Analytics 4 and Looker, which improved attribution accuracy and marketing ROI insights by 25%.
- Drove content marketing initiatives, including webinars, whitepapers, and industry reports, establishing the brand as a thought leader in open banking and embedded finance.
*Digital Marketing Lead, CryptoPay Solutions*
San Francisco, CA | June 2018 – June 2022
- Developed comprehensive digital marketing plans focusing on crypto wallet adoption, achieving a user base increase of 150,000 registered users in 24 months.
- Managed influencer partnerships and community growth programs across Telegram, Reddit, and Twitter, resulting in a 40% increase in engagement rates.
- Spearheaded targeted retargeting campaigns on Google Ads and social media platforms to reduce customer onboarding costs by 20%.
- Coordinated compliance-sensitive messaging, ensuring adherence to KYC/AML regulations amidst rapid regulatory changes.
*Marketing Specialist, FinEdge Bank*
Chicago, IL | Jan 2016 – May 2018
- Executed data-driven email marketing campaigns that improved customer retention by 12% and increased mobile app activation rates.
- Supported development of educational content on digital banking, helping reduce customer service inquiries by 15%.
- Assisted in launching a new mobile payment solution, contributing to a 25% increase in transaction volume during the first three months.
EDUCATION
**Bachelor of Science in Marketing**
University of Illinois at Urbana-Champaign — Graduated 2015
CERTIFICATIONS
- Certified Digital Marketing Professional (DMI) — 2023
- Google Analytics Certified — 2022
- Blockchain & Cryptocurrency Regulation Certification — 2024
PROJECTS
- **Blockchain Integration Campaign:** Led a cross-functional team to develop an educational campaign about blockchain technology, resulting in a 30% increase in wallet transactions and positive industry recognition.
- **Customer Segmentation Automation:** Developed an AI-powered customer segmentation model that personalized marketing outreach, boosting conversion rates by 18% and improving user engagement across campaigns.
TOOLS & TECHNOLOGIES
- HubSpot, Marketo, Salesforce Pardot
- Google Analytics 4, Tableau, Looker
- Hootsuite, Buffer, Sprout Social
- Adobe Creative Suite (Photoshop, Illustrator)
- SQL, Python (for data analysis)
LANGUAGES
- English (Native)
- Spanish (Fluent)
Build Resume for Free
Create your own ATS-optimized resume using our AI-powered builder. Get 3x more interviews with professionally designed templates.