Fintech Marketing Manager

*Senior Marketing Manager, FinTech Innovate*

New York, NY | July 2022 – Present

- Led a team of 12 marketing professionals to develop multi-channel campaigns that increased new user sign-ups by 35% within the first year.

- Collaborated with product teams to craft go-to-market strategies for launch of the company's AI-driven investment platform, resulting in $15M in initial funding rounds.

- Implemented advanced tracking systems using Google Analytics 4 and Looker, which improved attribution accuracy and marketing ROI insights by 25%.

- Drove content marketing initiatives, including webinars, whitepapers, and industry reports, establishing the brand as a thought leader in open banking and embedded finance.

*Digital Marketing Lead, CryptoPay Solutions*

San Francisco, CA | June 2018 – June 2022

- Developed comprehensive digital marketing plans focusing on crypto wallet adoption, achieving a user base increase of 150,000 registered users in 24 months.

- Managed influencer partnerships and community growth programs across Telegram, Reddit, and Twitter, resulting in a 40% increase in engagement rates.

- Spearheaded targeted retargeting campaigns on Google Ads and social media platforms to reduce customer onboarding costs by 20%.

- Coordinated compliance-sensitive messaging, ensuring adherence to KYC/AML regulations amidst rapid regulatory changes.

*Marketing Specialist, FinEdge Bank*

Chicago, IL | Jan 2016 – May 2018

- Executed data-driven email marketing campaigns that improved customer retention by 12% and increased mobile app activation rates.

- Supported development of educational content on digital banking, helping reduce customer service inquiries by 15%.

- Assisted in launching a new mobile payment solution, contributing to a 25% increase in transaction volume during the first three months.

**Bachelor of Science in Marketing**

University of Illinois at Urbana-Champaign — Graduated 2015

- Certified Digital Marketing Professional (DMI) — 2023

- Google Analytics Certified — 2022

- Blockchain & Cryptocurrency Regulation Certification — 2024

- **Blockchain Integration Campaign:** Led a cross-functional team to develop an educational campaign about blockchain technology, resulting in a 30% increase in wallet transactions and positive industry recognition.

- **Customer Segmentation Automation:** Developed an AI-powered customer segmentation model that personalized marketing outreach, boosting conversion rates by 18% and improving user engagement across campaigns.

- HubSpot, Marketo, Salesforce Pardot

- Google Analytics 4, Tableau, Looker

- Hootsuite, Buffer, Sprout Social

- Adobe Creative Suite (Photoshop, Illustrator)

- SQL, Python (for data analysis)

- English (Native)

- Spanish (Fluent)