Franchise Owner

Founder & Franchise Owner

*FreshBite Salads & Smoothies, New York, NY*

Jan 2020 – Present

- Launched the franchise chain from zero, expanding to 12 locations within three years, with an annual revenue increase of 35%.

- Developed franchise onboarding program, increasing new franchisee success rate by 20%.

- Integrated POS and inventory management systems, reducing waste and improving turnover by 15%.

- Led digital marketing campaigns utilizing geo-targeted ads, influencer collaborations, and mobile app loyalty programs resulting in a 40% boost in customer retention.

- Negotiated supply contracts with local vendors, reducing costs by 12% and ensuring high-quality ingredients.

*Regional Franchise Manager*

*Healthy Eats Fast Food, Chicago, IL*

Mar 2015 – Dec 2019

- Oversaw regional operations of 30 franchise units, ensuring brand consistency and operational excellence.

- Implemented franchisee training programs focused on customer service, health standards, and upselling techniques.

- Spearheaded a digital transformation initiative, introducing mobile ordering and contactless payments, increasing order volume by 25%.

- Conducted market research and competitive analysis to identify new location opportunities, facilitating 5 new store openings.

- Developed financial models to project revenue forecasts, enabling better cash flow management and expense controls.

*Assistant Franchise Development Manager*

*QuickServe Corp., New York, NY*

Jun 2012 – Feb 2015

- Supported franchise recruitment, onboarding, and compliance processes, increasing franchise network by 15% annually.

- Coordinated franchisee training workshops, utilizing LMS platforms to improve knowledge retention.

- Analyzed sales and operational data to identify underperforming units and implement corrective action plans.

- Participated in brand marketing initiatives, including local community engagement and digital advertising efforts.

**Bachelor of Science in Business Administration**

New York University, New York, NY

*Graduated: 2012*

- Certified Franchise Executive (CFE), International Franchise Association, 2018

- Digital Marketing Certification, HubSpot Academy, 2021

- Lean Six Sigma Green Belt, 2020

- ** franchise expansion plan for FreshBite** – Developed a comprehensive strategic plan that included market analysis, franchisee recruitment pipeline, and digital transformation strategy, resulting in a scalable model for future growth.

- **Customer Loyalty Platform Launch** – Led the deployment of a mobile app-based loyalty system that increased repeat visits by 40% across all locations within six months.

- **Supply Chain Optimization Initiative** – Implemented vendor partnership programs and centralized procurement, reducing costs and improving supply chain transparency.

- English (Native)

- Spanish (Professional Working Proficiency)