Growth Marketer Resume Example
Professional ATS-optimized resume template for Growth Marketer positions
John D. Smith
Senior Growth Marketing Manager
Email: john.smith@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/johndsmith | Location: San Francisco, CA
PROFESSIONAL SUMMARY
Results-oriented Senior Growth Marketer who excels in developing data-backed marketing strategies across B2B and B2C verticals. Skilled at implementing comprehensive multi-channel campaigns, performing advanced attribution analysis, and utilizing automation to optimize touchpoints. Adept at collaborating with product teams to align marketing initiatives with business goals, leading to sustained user growth and increased ROI. Passionate about adopting the latest trends in AI, personalization, and privacy-compliant marketing tools to maintain a competitive edge.
WORK EXPERIENCE
*TechNova Solutions | San Francisco, CA*
June 2022 – Present
- Led end-to-end growth strategies that increased active user base by 40% within the first year, utilizing segmentation and persona-based campaigns.
- Implemented AI-powered marketing automation tools (e.g., HubSpot, Marketo) to streamline onboarding and retargeting efforts, boosting conversion rates by 25%.
- Orchestrated SMB-focused digital campaigns across Facebook, LinkedIn, and programmatic channels, resulting in a 60% ROI lift.
- Developed a comprehensive attribution model combining multi-touch attribution and machine learning insights that improved budget allocation efficiency.
- Collaborated with product teams to introduce lifecycle marketing initiatives, reducing churn by 15% in key segments.
*Growth Marketing Lead*
*InnovateX Inc. | New York, NY*
March 2018 – May 2022
- Drove a 50% increase in inbound leads through content marketing, targeted webinars, and LinkedIn outreach.
- Pioneered the use of AI-driven predictive analytics to identify high-value prospects, significantly decreasing customer acquisition cost (CAC) over 18 months.
- Built scalable growth funnels that supported rapid international expansion, including localization and channel-specific strategies.
- Conducted extensive A/B testing on landing pages and emails, enhancing conversion rates by an average of 18%.
- Managed a team of 6 marketers and data analysts, fostering an agile approach to campaign iteration and strategic pivots.
*Digital Marketing Specialist*
*BrightPath Digital | Austin, TX*
January 2015 – February 2018
- Managed PPC campaigns with a focus on e-commerce, achieving a 20% lift in ROAS (Return on Ad Spend).
- Introduced a customer segmentation framework that personalized email nurturing sequences, leading to improved engagement metrics.
- Collaborated with data scientists to develop dashboards tracking key growth KPIs, enabling quicker tactical adjustments.
EDUCATION
**Bachelor of Science in Marketing Communications**
University of Texas at Austin, TX
Graduated: 2014
CERTIFICATIONS
- Google Ads Certified (2023)
- Meta Certified Digital Marketing Associate (2022)
- HubSpot Content Marketing Certification (2021)
- AI & Machine Learning for Marketers (Coursera, 2024)
PROJECTS
- **Viral Growth Hack Series** (2024): Launched a series of engaging community-driven campaigns leveraging TikTok and Reddit, which garnered a 200% increase in organic signups.
- **Automated Churn Prevention System** (2023): Spearheaded the development of an AI-based churn prediction model resulting in a 10% reduction in user churn on SaaS platform.
- **International Expansion Playbook** (2022): Developed a scalable international growth framework tailored for APAC markets, driving a 25% topline increase in new user acquisition.
TOOLS & TECHNOLOGIES
- Google Analytics 4, Amplitude, Mixpanel
- SEMrush, Ahrefs, Screaming Frog
- HubSpot, Marketo, Salesforce Pardot
- Meta Ads Manager, Google Ads, TikTok Ads, LinkedIn Campaign Manager
- Tableau, Power BI, Looker
- Python (for data analysis), SQL, R
- Marketing automation platforms (Marketo, HubSpot)
LANGUAGES
- English (Native)
- Spanish (Fluent)
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