Healthcare Growth Marketer Resume Example
Professional ATS-optimized resume template for Healthcare Growth Marketer positions
Jane Doe
Healthcare Growth Marketer
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Location: Boston, MA
PROFESSIONAL SUMMARY
Strategic Healthcare Growth Marketer with over 8 years of experience driving patient acquisition, brand awareness, and revenue growth through innovative marketing channels. Adept at leveraging data analytics, digital campaigns, and patient engagement strategies to influence decision-making in competitive healthcare landscapes. Proven track record in scaling healthcare brands, launching targeted campaigns, and optimizing conversion funnels across digital ecosystem. Passionate about integrating emerging technologies such as AI and telehealth platforms to enhance outreach and outcomes in patient-centric care.
SKILLS
Hard Skills
- Digital & Content Marketing
- Patient Acquisition Strategies
- Healthcare CRM & Marketing Automation (Salesforce Health Cloud, HubSpot)
- Data Analytics & KPI Reporting (Google Analytics, Tableau)
- SEO/SEM & Paid Media Campaigns
- Telehealth & Virtual Care Marketing
- Healthcare Regulatory Compliance (HIPAA, GDPR)
- A/B Testing & Conversion Rate Optimization
Soft Skills
- Strategic Thinking & Innovation
- Cross-functional Collaboration
- Data-Driven Decision Making
- Excellent Communication & Storytelling
- Leadership & Team Management
- Adaptability in Dynamic Environments
EDUCATION
**Bachelor of Science in Marketing**
Boston University, Boston, MA
*Graduated May 2014*
CERTIFICATIONS
- Certified Healthcare Marketing Specialist (CHMS) – American Hospital Association, 2023
- Google Analytics Certified, 2022
- HubSpot Content Marketing Certification, 2021
PROJECTS
- **AI-Powered Patient Engagement Platform**: Spearheaded the adoption of an AI-based chatbot for MediCareConnect, which improved 24/7 patient interaction and reduced administrative workload by 30%.
- **Telehealth Launch Campaign**: Led a multi-channel marketing initiative for a new telehealth service at HealthFirst, resulting in over 10,000 virtual consultations within six months.
- **Data-Driven Outreach Program**: Developed predictive models to identify high-risk patient segments, enabling targeted marketing that increased screenings by 25%.
LANGUAGES
- English (Native)
- Spanish (Fluent)
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