Healthcare Marketing Manager

Hard Skills

- Healthcare Brand Management

- Digital Campaign Strategy & Execution

- Patient Engagement Optimization

- Data Analytics & ROI Analysis

- HIPAA & Compliance Regulations

- CRM & Marketing Automation (Salesforce, HubSpot)

- Content Development & SEO

- Social Media Marketing (LinkedIn, Facebook, Twitter)

- Market Research & Competitive Analysis

- Event Planning & Community Outreach

Soft Skills

- Strategic Thinking

- Cross-Functional Collaboration

- Leadership & Team Building

- Communication & Negotiation

- Adaptability & Problem-Solving

- Customer-Centric Mindset

- Innovative Thinking

- Time Management

*Healthcare Marketing Manager | WellHealth Medical Group, Austin, TX*

July 2022 – Present

- Led development and execution of integrated marketing strategies that resulted in a 25% increase in new patient registrations within 12 months.

- Managed a team of 8 marketing professionals, fostering a culture of innovation and continuous improvement.

- Collaborated with clinical teams to produce patient-focused content, including virtual care promotions, which boosted telehealth service utilization by 40%.

- Implemented data-driven analytics to assess campaign performance, optimizing outreach channels and messaging for maximum ROI.

- Launched a multilingual social media campaign to diversify patient engagement, resulting in a 15% growth in minority community outreach.

*Senior Digital Marketing Specialist | CareFirst Health, Dallas, TX*

May 2018 – June 2022

- Developed targeted email marketing campaigns that increased patient retention rates by 18%.

- Coordinated with physicians to develop educational content, improving patient compliance with wellness initiatives.

- Spearheaded the adoption of a new patient portal integration project, increasing online appointment bookings by 30%.

- Led market research efforts, identifying key segments and tailoring campaigns that improved market share by 10%.

*Marketing Coordinator | HealthBridge Clinics, Houston, TX*

August 2015 – April 2018

- Executed local community outreach initiatives, including health fairs and seminars, boosting clinic visibility.

- Managed social media profiles, doubling followers and engagement within the first year.

- Supported the launch of a new outpatient care service line, generating over $2M in revenue in the first year.

- Created engaging multimedia content to enhance patient education and foster loyalty.

**Bachelor of Science in Marketing**

University of Texas at Austin, TX

Graduated: 2015

- Certified Healthcare Communicator (CHC) – 2023

- HubSpot Content Marketing Certification – 2022

- Advanced Digital Marketing Strategies (Google Digital Garage) – 2021

- **Telehealth Campaign Launch:** Conceptualized and executed a multi-channel campaign for virtual consultations, achieving a 50% increase in telehealth visits within six months.

- **Patient Loyalty Program:** Developed a data-driven loyalty program that increased patient retention by 20%, integrating personalized messaging and reward incentives.

- **Healthcare Mobile App Promotion:** Led digital marketing efforts for a new mobile app designed for appointment scheduling and health monitoring, resulting in over 50,000 downloads in 4 months.

- English (Native)

- Spanish (Professional Working Proficiency)