Healthcare SEO Specialist

Hard Skills

- Healthcare Keyword Research & Strategy

- Technical SEO Optimization (Schema Markup, AMP, Core Web Vitals)

- Medical Content Optimization & Compliance

- Local & Voice Search Optimization

- SEO Audits & Performance Tracking

- Google Analytics & Search Console

- SEMrush, Ahrefs, BrightLocal

- CMS Expertise: WordPress, Drupal

Soft Skills

- Analytical Thinking & Problem Solving

- Cross-functional Collaboration

- Communication & Patient-Centric Content Development

- Adaptability to Evolving Algorithms

- Project Management & Deadline Orientation

*Senior Healthcare SEO Specialist*

**MediHealth Digital Agency** — New York, NY

June 2022 – Present

- Led a team in executing comprehensive SEO campaigns for multi-specialty clinics, increasing organic traffic by 65% within the first year.

- Implemented schema markup and AMP integrations, boosting healthcare website visibility and mobile performance by 55%.

- Developed patient-centered content marketing strategies optimized for voice search, resulting in a 40% increase in patient inquiries via organic search.

- Conducted detailed SEO audits, identifying technical issues and prioritizing fixes aligned with GDPR and HIPAA compliance.

*Healthcare SEO Analyst*

**WellnessMed Solutions** — Brooklyn, NY

August 2018 – May 2022

- Optimized 50+ healthcare provider websites through targeted keyword strategies, resulting in top 3 rankings for key local search terms.

- Managed local SEO campaigns, increasing clinic appointment bookings via organic local search by 30%.

- Collaborated with medical writers to produce compliant, accessible content aligned with ADA and health literacy standards.

- Monitored performance metrics, providing insights that informed ongoing content and technical SEO improvements.

**Bachelor of Science in Marketing**

University of Connecticut, Storrs, CT

*2014 – 2018*

- Google Analytics Certified (2023)

- HubSpot Content Marketing Certification (2024)

- Certified Healthcare Digital Marketer (2022)

- SEO Specialization – Coursera (2021)

**Healthcare Website Revamp & Local SEO Optimization**

- Led a comprehensive SEO overhaul for a regional cardiology clinic, integrating schema, optimizing metadata, and creating patient education portals.

- Achieved first-page rankings for 15+ high-competition local search terms within 6 months, improving patient appointment conversions by 25%.

**Voice Search Adoption for Telemedicine Service**

- Developed and tested voice-optimized content for telehealth offerings, increasing voice search visibility and accessibility for elderly patients.

- SEO: Ahrefs, SEMrush, Moz, BrightLocal

- Analytics: Google Analytics, Google Search Console, Hotjar

- CMS: WordPress, Drupal

- Coding & Schema Markup: HTML, JSON-LD, Schema.org

- Collaboration: Asana, Slack, Google Workspace

- English (Native)

- Spanish (Professional Working Proficiency)

*End of Resume*