Jane Doe

*Senior Digital Marketing Specialist*

*ABC Tech Solutions | San Francisco, CA*

June 2022 – Present

- Led a comprehensive SEO overhaul increasing organic traffic by 45% within 12 months, utilizing technical audits and keyword strategies aligned with current AI-driven search trends.

- Managed multi-channel PPC campaigns across Google Ads and Microsoft Ads, achieving a 33% increase in conversions and reducing CPA by 20%.

- Developed predictive customer segmentation models using machine learning, optimizing targeted email campaigns which improved open rates by 25%.

- Collaborated with data science and creative teams to implement AI chatbots, enhancing customer engagement and support efficiency by 35%.

- Guided team development on the latest marketing automation tools, reducing campaign turnaround time by 15%.

*Digital Marketing Coordinator*

*XYZ E-Commerce | San Jose, CA*

August 2018 – May 2022

- Executed integrated social media campaigns that grew follower base by 60% and increased social referral traffic by 40%.

- Optimized product listings and content based on current SEO best practices, leading to a 50% boost in search visibility.

- Created analytics dashboards with Google Data Studio, providing actionable insights that improved campaign performance and ROI.

- Launched influencer marketing collaborations, resulting in a 20% uplift in sales during holiday seasons.

- Managed email marketing workflows and personalization, increasing segmentation-driven engagement metrics by 28%.

*Digital Marketing Intern*

*Innovate Digital Agency | Remote*

Summer 2017

- Supported onboarding of automation tools, including introduction to marketing automation platforms and analytics tracking.

- Assisted in content creation and scheduling for social media clients, gaining hands-on experience with scheduling tools like Buffer and Hootsuite.

- Conducted competitive analysis and provided recommendations for digital strategy improvements.

**Bachelor of Arts in Communications**

University of California, Berkeley | 2014 – 2018

- Google Ads Certified (2023)

- HubSpot Content Marketing Certification (2022)

- Facebook Blueprint Certification (2021)

- AI in Marketing Certification – Coursera (2024)

AI-Powered Customer Segmentation Framework

Developed an advanced segmentation model using Python and TensorFlow, resulting in hyper-personalized marketing campaigns that increased engagement rates by 40%.

Automated Social Media Campaigns

Implemented a semi-automated scheduling and performance analysis system integrating Canva, Buffer, and custom analytics dashboards, reducing manual effort by 50% and enabling real-time KPI tracking.

- Google Analytics 4 & Data Studio

- Google Ads & Microsoft Advertising

- HubSpot, Marketo, Mailchimp

- SEMrush, Ahrefs, Moz

- WordPress, Shopify

- Python, SQL for data analysis

- English (Native)

- Spanish (Professional Working Proficiency)