Lead Generation Specialist

*Lead Generation Strategist | TechWave Solutions*

_San Francisco, CA | July 2022 – Present_

- Developed targeted account lists using intent data and AI-powered tools, increasing qualified leads by 40% within first year.

- Designed multi-channel outreach sequences via email, LinkedIn, and cold calls, resulting in a 25% boost in appointment setting.

- Collaborated with sales and marketing teams to refine ICP profiles, leading to a 15% increase in conversion rates from leads to opportunities.

- Implemented marketing automation sequences using HubSpot, reducing manual outreach time by 30%.

*Business Development & Lead Generation Specialist | InnovateConnect*

_San Jose, CA | May 2019 – June 2022_

- Managed end-to-end lead generation campaigns for B2B SaaS products, reaching over 3,000 prospects annually through personalized outreach.

- Utilized behavioral analytics and AI tools to prioritize high-intent prospects, improving lead quality by 35%.

- Conducted regular training sessions for sales reps on lead qualification and CRM best practices, increasing team productivity by 20%.

- Led a project integrating LinkedIn Sales Navigator with Salesforce, streamlining prospect data collection and follow-up processes.

*Junior Lead Generation Associate | BrightFuture Tech*

_San Francisco, CA | June 2017 – April 2019_

- Supported senior team members in executing cold outreach campaigns, exceeding monthly outreach targets consistently.

- Built and maintained prospect databases, ensuring data accuracy and segmentation for targeted campaigns.

- Assisted in organizing webinar outreach and event-based campaigns that generated over 500 new leads.

**Bachelor of Science in Marketing**

University of California, Berkeley | 2013 – 2017

- HubSpot Inbound Marketing Certified | 2021

- Salesforce Certified Marketing Cloud Email Specialist | 2022

- AI & Data Analytics for Sales & Marketing (Coursera) | 2023

**AI-Driven Lead Scoring System Implementation**

- Led a cross-functional team to deploy an AI-powered lead scoring model, which improved lead qualification accuracy by 50% and reduced sales cycle by 10%.

Multi-Channel Outreach Optimization

- Designed an integrated outreach workflow combining email automation, LinkedIn messaging, and call sequences. This project increased prospect engagement rates by 30% and improved overall ROI on campaigns by 25%.

- Salesforce, HubSpot, Apollo, Outreach.io

- LinkedIn Sales Navigator, Clearbit, ZoomInfo, Demandbase

- Power BI, Google Analytics, Tableau

- Python, Zapier, API integrations, NLP tools for automation

- English (Native)

- Spanish (Professional Working Proficiency)