Marketing Communications Specialist

*Senior Marketing Communications Specialist*

*TechNova Solutions, New York, NY*

June 2022 – Present

- Led a company-wide rebranding initiative that increased brand awareness by 35% within 12 months, through cohesive messaging and targeted media outreach.

- Developed and executed integrated content calendars across social, email, and blog channels, resulting in a 50% growth in organic engagement.

- Collaborated with product teams to craft technical narratives and user stories for product launches, ensuring clarity and market relevance.

- Integrated AI analytics tools (such as Cortex and HubSpot AI) to optimize content performance, boosting click-through rates by 20%.

- Managed relationships with media outlets, influencers, and industry partners to amplify campaign reach and credibility.

*Marketing Communications Specialist*

*HealthFirst Communications, Boston, MA*

August 2018 – May 2022

- Crafted cross-platform health awareness campaigns that improved community engagement by 40%, achieving recognition in local health advocacy awards.

- Coordinated crisis communication efforts and developed messaging strategies during public health emergencies, maintaining positive public perception.

- Utilized marketing automation platforms (Marketo, Mailchimp) to segment audiences, personalize outreach, and increase email open rates by 25%.

- Conducted competitor and market analysis to identify storytelling opportunities, increasing social media followers by 60% over two years.

*Marketing Coordinator*

*FreshVibe Consumer Goods, Chicago, IL*

July 2016 – July 2018

- Supported the launch of product lines through compelling multi-channel content, resulting in a 15% sales uplift in the first quarter.

- Managed event promotions and influencer collaborations that expanded brand visibility at industry expos and trade shows.

- Developed internal communications and employee engagement content that improved staff alignment with brand values.

**Bachelor of Arts in Communications**

University of Illinois, Urbana-Champaign, IL

2012 – 2016

- Certified Content Marketing Strategist – Content Marketing Institute, 2023

- HubSpot Inbound Marketing Certification, 2023

- Google Analytics Certified, 2024

- **Crisis Response Campaign (2023):** Designed a rapid response communication plan for a data breach incident, mitigating reputational damage and restoring stakeholder trust within 48 hours.

- **Sustainable Brand Campaign (2024):** Led the content development for a sustainability initiative, generating over 1 million impressions across digital channels and increasing eco-conscious consumer engagement.

- Content Management: WordPress, Contentful

- Analytics & SEO: Google Analytics, SEMrush, Ahrefs

- Marketing Automation: HubSpot, Marketo, Mailchimp

- Graphic & Video: Adobe Creative Suite (Photoshop, Premiere Pro)

- Social Media Management: Hootsuite, Buffer

- AI Tools: Cortex, MarketMuse

- English (Native)

- Spanish (Professional Working Proficiency)