Marketing Copywriter

- **Hard Skills:** Content Strategy, SEO & SEM, CMS Platforms (WordPress, HubSpot), AP Style, Copy Editing, A/B Testing, Data Analytics, Campaign Development

- **Soft Skills:** Creative Thinking, Adaptability, Collaboration, Time Management, Brand Voice Development, Audience Engagement, Problem Solving, Communication

*Senior Marketing Copywriter*

**Innovate Marketing Agency** — New York, NY

June 2022 – Present

- Led the creation of over 300 targeted marketing pieces, including blog posts, email campaigns, landing pages, and social media content, increasing client engagement by an average of 35%.

- Developed a series of SEO-optimized content templates that improved organic search traffic by 50% within the first six months.

- Collaborated closely with data analysts and designers to refine messaging, resulting in a 20% lift in conversion rates for major clients.

- Managed a team of three junior copywriters, mentoring them on brand voice consistency and effective copy techniques.

*Copywriter & Content Strategist*

**BrightWave Digital** — Chicago, IL

August 2017 – May 2022

- Crafted compelling copy for multi-channel campaigns, boosting email open rates by 25% through personalized messaging.

- Implemented a content calendar aligned with SEO trends, which increased website traffic by 40% year-over-year.

- Conducted competitor analysis and audience research to inform content development strategies, ensuring relevance and engagement.

- Coordinated with designers and developers to optimize landing pages that increased lead capture by 15%.

*Junior Copywriter*

**Creative Catalyst** — Los Angeles, CA

June 2015 – July 2017

- Supported senior writers in creating social media content, press releases, and product descriptions for startups and small businesses.

- Edited and proofread content to maintain high editorial standards, reducing revision cycles by 20%.

- Participated in brainstorming sessions to develop innovative marketing campaigns aligned with client branding.

**Bachelor of Arts in Communications**

University of California, Los Angeles (UCLA)

Graduated: 2015

- Google Analytics Certified (2024)

- HubSpot Content Marketing Certification (2023)

- Copywriting Masterclass (2022) – Content Marketing Institute

- **EcoTech Green Initiative Campaign**: Developed voice and messaging for a sustainability awareness campaign, resulting in a 60% increase in social media engagement and media coverage.

- **Product Launch for FinTech App**: Crafted a multi-platform content strategy that contributed to 150,000 app downloads within three months of launch.

- **Content Automation Workflow Implementation**: Streamlined content approval processes using Zendesk and Slack integrations, reducing turnaround times by 25%.

- English (Native)

- Spanish (Proficient)