Marketing Engineer

Hard Skills

- Marketing Automation Platforms (HubSpot, Marketo, Pardot)

- Data Analysis & Visualization (Tableau, Power BI, Looker)

- Programming Languages (Python, SQL, JavaScript)

- APIs & Integrations (RESTful APIs, Zapier, Integromat)

- CRM & CMS Systems (Salesforce, WordPress)

- A/B Testing & Conversion Optimization

- Cloud Platforms (AWS, GCP)

- Tag Management & Analytics (Google Tag Manager, GA4)

Soft Skills

- Cross-functional Collaboration

- Strategic Planning & Execution

- Problem Solving & Critical Thinking

- Communication & Stakeholder Management

- Agile & Scrum Methodologies

- Adaptability in Fast-Paced Environments

*Senior Marketing Engineer | Innovate Digital Solutions | San Francisco, CA*

June 2022 – Present

- Led the integration of a unified Martech stack, increasing campaign automation efficiency by 35% and reducing manual workload.

- Developed custom analytics dashboards in Tableau, providing real-time insights into customer journey metrics, boosting campaign ROI by 18%.

- Implemented API-driven workflows that synchronized CRM data with marketing automation tools, enhancing lead nurturing strategies.

- Collaborated with data scientists to design predictive models, reducing churn probability by leveraging behavioral analytics.

*Marketing Automation Specialist | TechNova Analytics | Los Angeles, CA*

August 2019 – June 2022

- Designed and deployed email drip campaigns with A/B testing capabilities, resulting in a 22% lift in engagement rates.

- Managed the migration of marketing data into AWS Redshift, enabling scalable data analysis and segmentation.

- Built custom plugins and integrations for Salesforce Marketing Cloud, automating previously manual processes.

- Conducted monthly trainings for marketing team on new automation features and analytics practices.

*Digital Marketing Engineer | BrightCloud Media | New York, NY*

June 2016 – August 2019

- Engineered technical solutions for targeted ad campaigns, utilizing JavaScript tags and Google Tag Manager to optimize tracking and conversion measurement.

- Improved website load times and tracking accuracy through script optimization and server-side tagging, increasing ad CTR by 15%.

- Developed internal tools to monitor campaign performance, reducing troubleshooting time by 40%.

**Bachelor of Science in Computer Science**

University of California, Berkeley

Graduated: 2016

- Google Analytics Certified — 2024

- HubSpot Content Marketing Certification — 2023

- AWS Certified Solutions Architect – Associate — 2022

AI-Powered Customer Segmentation System

Designed and deployed a machine learning pipeline using Python and Scikit-learn to segment customers based on engagement patterns, resulting in personalized marketing strategies that increased conversion rates by 20%.

Dynamic Content Personalization Engine

Collaborated with developers to build a real-time content personalization engine leveraging JavaScript and server-side APIs, leading to a 25% rise in user retention and engagement.

- Marketing Automation: HubSpot, Marketo, Pardot

- Business Intelligence: Tableau, Power BI, Looker

- Programming: Python, SQL, JavaScript

- Cloud & Data Platforms: AWS, GCP, Redshift

- Tag & Data Management: Google Tag Manager, GA4

- CRM & CMS: Salesforce, WordPress

- English (Native)

- Spanish (Professional Working Proficiency)