Marketing Manager

*Senior Marketing Manager*

**TechWave Solutions** — New York, NY

June 2022 – Present

- Led a team of 8 marketing professionals in executing omni-channel campaigns that increased web traffic by 45% year-over-year.

- Implemented AI-driven personalization tools, resulting in a 20% increase in customer retention and a 15% uplift in conversion rates.

- Collaborated with product teams to develop go-to-market strategies for 3 major software launches, achieving 110% of targeted sales within the first quarter.

- Managed a $3M marketing budget, optimizing channel allocation based on analytics, significantly improving ROI.

*Marketing Manager*

**EcoGoods Inc.** — San Francisco, CA

August 2018 – May 2022

- Developed and managed integrated marketing campaigns focused on eco-friendly consumer goods, boosting brand engagement by 60%.

- Spearheaded a content marketing strategy that grew organic social media following by 70% and doubled inbound lead generation.

- Designed and executed customer segmentation models that improved targeted ad spend efficiency by 30%.

- Led the transition to a new marketing automation platform, reducing campaign turnaround time by 25%.

*Digital Marketing Specialist*

**BrightPath Digital** — Chicago, IL

July 2015 – July 2018

- Executed PPC campaigns across Google Ads and Facebook Ads, achieving average CTR improvements of 25%.

- Conducted market research and competitor analysis, informing content strategy and positioning.

- Managed email marketing campaigns, increasing open rates by 18% with personalized messaging.

**Bachelor of Science in Marketing**

University of California, Berkeley — 2011-2015

- **Google Analytics Certified** (2023)

- **HubSpot Content Marketing Certification** (2024)

- **AMA Professional Certified Marketer (PCM)** — 2025

- **Advanced Digital Advertising Certification** (Meta, 2024)

Customer Data Platform Integration

Led cross-departmental initiative to consolidate customer data into a unified platform, enabling real-time personalization workflows, which increased campaign responsiveness and customer satisfaction scores.

Influencer Partnership Campaign

Engineered a scalable influencer marketing program that collaborated with 50+ micro-influencers, resulting in a 35% lift in brand awareness metrics and a measurable boost in sales during Q4.

- HubSpot, Salesforce CRM, Marketo

- Google Analytics, SEMrush, Moz

- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)

- Tableau & Power BI for dashboards and reporting

- AI-powered tools: Copy.ai, Albert.ai

- English (Native)

- Spanish (Professional Working Proficiency)