Marketing Manager Resume Example
Professional ATS-optimized resume template for Marketing Manager positions
Jane Doe
Marketing Manager
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Location: New York, NY
PROFESSIONAL SUMMARY
Innovative Marketing Manager with over 8 years of experience leading integrated marketing campaigns for fast-paced tech and e-commerce brands. Proven track record of leveraging data-driven insights to optimize ROI, enhance brand visibility, and drive customer engagement across digital platforms. Adept at leading cross-functional teams, managing large-scale projects, and staying ahead of marketing technology trends including AI-powered analytics and personalization. Passionate about developing creative content strategies that resonate in the evolving digital landscape of 2025.
WORK EXPERIENCE
*Senior Marketing Manager*
**TechWave Solutions** — New York, NY
June 2022 – Present
- Led a team of 8 marketing professionals in executing omni-channel campaigns that increased web traffic by 45% year-over-year.
- Implemented AI-driven personalization tools, resulting in a 20% increase in customer retention and a 15% uplift in conversion rates.
- Collaborated with product teams to develop go-to-market strategies for 3 major software launches, achieving 110% of targeted sales within the first quarter.
- Managed a $3M marketing budget, optimizing channel allocation based on analytics, significantly improving ROI.
*Marketing Manager*
**EcoGoods Inc.** — San Francisco, CA
August 2018 – May 2022
- Developed and managed integrated marketing campaigns focused on eco-friendly consumer goods, boosting brand engagement by 60%.
- Spearheaded a content marketing strategy that grew organic social media following by 70% and doubled inbound lead generation.
- Designed and executed customer segmentation models that improved targeted ad spend efficiency by 30%.
- Led the transition to a new marketing automation platform, reducing campaign turnaround time by 25%.
*Digital Marketing Specialist*
**BrightPath Digital** — Chicago, IL
July 2015 – July 2018
- Executed PPC campaigns across Google Ads and Facebook Ads, achieving average CTR improvements of 25%.
- Conducted market research and competitor analysis, informing content strategy and positioning.
- Managed email marketing campaigns, increasing open rates by 18% with personalized messaging.
EDUCATION
**Bachelor of Science in Marketing**
University of California, Berkeley — 2011-2015
CERTIFICATIONS
- **Google Analytics Certified** (2023)
- **HubSpot Content Marketing Certification** (2024)
- **AMA Professional Certified Marketer (PCM)** — 2025
- **Advanced Digital Advertising Certification** (Meta, 2024)
PROJECTS
Customer Data Platform Integration
Led cross-departmental initiative to consolidate customer data into a unified platform, enabling real-time personalization workflows, which increased campaign responsiveness and customer satisfaction scores.
Influencer Partnership Campaign
Engineered a scalable influencer marketing program that collaborated with 50+ micro-influencers, resulting in a 35% lift in brand awareness metrics and a measurable boost in sales during Q4.
TOOLS & TECHNOLOGIES
- HubSpot, Salesforce CRM, Marketo
- Google Analytics, SEMrush, Moz
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Tableau & Power BI for dashboards and reporting
- AI-powered tools: Copy.ai, Albert.ai
LANGUAGES
- English (Native)
- Spanish (Professional Working Proficiency)
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