Marketing Professional

Hard Skills

- Digital Marketing Strategy

- Content Development & Campaign Management

- SEO & SEM Optimization

- Data Analytics & Consumer Insights

- Social Media Marketing & Influencer Partnerships

- CRM & Marketing Automation (HubSpot, Marketo)

- AI-Powered Analytics Tools (Google Analytics 4, Adobe Analytics)

- AR/VR Marketing Campaigns

- Budgeting & ROI Analysis

Soft Skills

- Creative Leadership

- Data-Driven Decision Making

- Excellent Communication & Presentation

- Collaborative Team Player

- Adaptability to Market Trends

- Customer-Centric Approach

- Problem Solving & Critical Thinking

*Senior Marketing Manager*

*InnovateX Solutions, New York, NY*

June 2022 – Present

- Developed and executed integrated marketing campaigns leveraging AI analytics, resulting in a 30% increase in qualified lead generation.

- Spearheaded the launch of an AR-driven product demo, enhancing customer engagement by 45%.

- Managed a team of 8 marketing specialists, fostering cross-department collaboration to accelerate project timelines.

- Used consumer insights to refine messaging, decreasing churn rate by 12% among target segments.

Marketing Strategist

*BrightWave Digital, Brooklyn, NY*

August 2018 – May 2022

- Led SEO and SEM initiatives that improved website traffic by 50% and boosted conversion rates by 20%.

- Crafted social media strategies that increased brand followers by 60% across LinkedIn, Instagram, and TikTok.

- Initiated a content marketing overhaul, integrating interactive videos and virtual webinars, elevating brand authority.

- Analyzed campaign data to optimize ad spend, achieving a 25% higher ROI compared to previous efforts.

*Marketing Coordinator*

*Alpha Marketing Inc., Jersey City, NJ*

June 2016 – July 2018

- Coordinated campaigns across multiple channels, including email, print, and digital ads, supporting product launches.

- Managed social media content calendar, increasing engagement metrics consistently month-over-month.

- Conducted market research to identify emerging trends and consumer preferences, informing campaign strategies.

**Bachelor of Science in Marketing**

New York University, New York, NY

*Graduated: 2016*

- Google Analytics Certified (2024)

- HubSpot Inbound Marketing Certification (2023)

- Certified Digital Marketing Professional – Digital Marketing Institute (2022)

- AR & VR Marketing Strategy Certification – Immersive Tech Academy (2024)

- **Virtual Reality Customer Experience Platform**

Led a project developing an AR app for virtual try-ons, reducing return rates by 18% and increasing online sales by 22%.

- **AI-Driven Consumer Segmentation Model**

Collaborated with data scientists to implement machine learning models that segmented customer bases more effectively, boosting targeted campaign response rates.

- HubSpot, Marketo, Salesforce CRM

- Google Analytics 4, Adobe Analytics, Hotjar

- Hootsuite, Sprout Social, Buffer

- Adobe Creative Suite (Photoshop, Premiere, After Effects)

- Tableau, Power BI

- Unity for AR/VR content development

- English (Native)

- Spanish (Professional Working Proficiency)