Marketing Representative

- **Digital & Content Marketing:** SEO, SEM, social media management, email campaigns, content creation

- **Data Analytics & CRM:** Google Analytics, HubSpot, Salesforce, A/B testing

- **Brand Management:** Positioning, messaging, campaign development

- **Communication & Interpersonal Skills:** Client engagement, team leadership, negotiation

- **Project Management:** Agile methodologies, Trello, Asana, budget management

- **Emerging Technologies:** AI-powered marketing tools, chatbots, automation platforms

*Senior Marketing Representative*

**InnovateX Tech Solutions**, New York, NY

June 2022 – Present

- Led end-to-end development of digital marketing campaigns targeting SaaS clients, resulting in a 35% increase in lead generation YoY.

- Managed cross-functional teams to implement AI-driven personalization on email marketing, boosting engagement rates by 28%.

- Developed and analyzed customer personas through advanced data analytics, informing campaign adjustments that improved conversion rates by 12%.

- Orchestrated brand positioning strategies that solidified InnovateX as a top-tier provider in the cloud security sector.

*Marketing Specialist*

**Spark Media Agency**, Brooklyn, NY

August 2018 – May 2022

- Executed multichannel marketing campaigns for retail clients, improving online presence and increasing foot traffic by 20%.

- Utilized Google Analytics and HubSpot CRM to optimize campaigns, leading to a 15% reduction in cost-per-acquisition.

- Designed creative content pieces, including video, blogs, and social media assets, leading to a 25% growth in social engagement metrics.

- Coordinated influencer collaborations that expanded client reach into new demographic segments.

*Marketing Coordinator*

**BrightStart Educational Toys**, Jersey City, NJ

July 2016 – July 2018

- Supported campaign planning and content development for new product launches, achieving a 10% sales uptick within the first quarter.

- Conducted market research and consumer surveys to refine messaging strategies, increasing campaign responses by 18%.

- Managed trade show appearances and promotional events, coordinating logistics and client interactions.

**Bachelor of Science in Marketing**

University of Pennsylvania, Philadelphia, PA

*Graduated: 2016*

- Google Ads Certified (2024)

- HubSpot Content Marketing Certification (2023)

- Certified Digital Marketing Professional – Digital Marketing Institute (2022)

- **"GreenTech Campaign 2024"**: Led a sustainability-focused campaign for eco-conscious consumers, integrating AR experiences and chatbot engagement, resulting in a 40% growth in eco-product sales.

- **Customer Loyalty Program Revamp**: Modernized the loyalty program with gamification and personalized offers using AI tools, increasing repeat customer rate by 22%.

- **Market Expansion Initiative**: Conducted comprehensive market analysis to successfully introduce product lines into three new regional markets, achieving 15% revenue growth in six months.

- Google Analytics, SEMrush, HubSpot, Salesforce, Hootsuite, Canva, Adobe Creative Suite, Mailchimp, Zapier, Tableau

- English (Fluent)

- Spanish (Professional Working Proficiency)