John Doe

Hard Skills

- Content Marketing & Copywriting

- Social Media Management (Meta, LinkedIn, TikTok)

- SEO & SEM Strategies

- Marketing Automation (HubSpot, Marketo)

- Data Analytics & Campaign Optimization (Google Analytics, Tableau)

- Paid Media & Programmatic Advertising

- CRM & Customer Segmentation

- A/B Testing & Conversion Rate Optimization

Soft Skills

- Creative Problem-Solving

- Strategic Planning & Execution

- Cross-functional Collaboration

- Stakeholder Communication

- Adaptive & Agility Mindset

- Critical Thinking & Data Interpretation

*Senior Marketing Specialist*

*TechNova Solutions | New York, NY*

June 2022 – Present

- Led integrated digital campaigns that increased lead generation by 30% year-over-year through targeted content and paid media strategies.

- Managed a multi-channel social media presence, growing followers by 50% on LinkedIn and TikTok, increasing overall brand engagement.

- Implemented AI-driven personalization for email outreach, boosting open rates by 20%.

- Coordinated with sales teams to develop customer journey maps, enhancing nurturing workflows using HubSpot automation.

*Marketing Coordinator*

*GreenLeaf Organic Retail | Brooklyn, NY*

January 2020 – May 2022

- Developed and executed local marketing campaigns resulting in a 15% growth in foot traffic and a 10% increase in sales during promotional periods.

- Managed content creation for social platforms, blog, and email newsletters, aligning messaging with brand voice.

- Analyzed campaign performance using Google Analytics, providing actionable insights that informed future strategy.

- Supported collaborations with local influencers, expanding brand visibility in target markets.

*Digital Marketing Associate*

*ByteWave SaaS | Jersey City, NJ*

June 2018 – December 2019

- Assisted in launching paid advertising campaigns across Google Ads and social media, reducing cost-per-lead by 25%.

- Created engaging blog content that improved organic search rankings and website traffic.

- Monitored and optimized email marketing campaigns, achieving a 15% higher click-through rate.

- Participated in competitive analysis to refine SEO and SEM efforts.

**Bachelor of Science in Marketing**

New York University | Graduated 2018

- Google Analytics Certified (2023)

- HubSpot Content Marketing Certification (2022)

- Facebook Blueprint Certification (2023)

- **"EcoInitiative Campaign"** — Led a sustainability awareness campaign resulting in 1 million impressions and drove over 20,000 sign-ups for eco-friendly products, integrating influencer partnerships and user-generated content.

- **"AI-Powered Personalization Framework"** — Developed a data-driven email segmentation system that increased engagement metrics and contributed to a 15% uplift in customer retention.

- English (Native)

- Spanish (Fluent)