Media Business Analyst Resume Example
Professional ATS-optimized resume template for Media Business Analyst positions
John Doe
Media Business Analyst
Email: johndoe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/johndoe | Location: New York, NY
PROFESSIONAL SUMMARY
Results-driven Media Business Analyst with over 6 years of experience in the media and entertainment industry, specializing in data-driven decision-making, audience analytics, and strategic planning. Proven ability to translate complex media metrics into actionable insights, optimize revenue streams, and enhance content portfolio performance. Adept at leveraging advanced analytics tools and innovative technologies to support digital transformation initiatives and improve stakeholder engagement.
SKILLS
- **Data Analytics & Visualization:** SQL, Python, Tableau, Power BI
- **Media Performance Metrics:** Viewership trends, OTT analytics, Nielsen ratings
- **Audience Segmentation & Insights:** Demographic and psychographic profiling
- **Revenue Optimization:** Subscription models, ad sales strategies, CPM analysis
- **Project Management:** Agile methodologies, cross-functional collaboration
- **Soft Skills:** Strategic thinking, communication, stakeholder management, problem-solving
WORK EXPERIENCE
*Senior Media Business Analyst*
**Innovate Media Group** — New York, NY
June 2022 – Present
- Led analytics projects tracking OTT platform engagement, increasing audience retention by 15% through data-powered content recommendations.
- Developed a dynamic dashboard using Tableau integrated with real-time data feeds, enabling executives to monitor KPIs and make immediate strategic adjustments.
- Conducted competitive benchmarking and industry trend analysis, influencing the expansion of original content investments that contributed to a 20% growth in subscription revenue.
*Media Data & Insights Specialist*
**Global Broadcast & Digital** — Los Angeles, CA
August 2018 – May 2022
- Managed end-to-end audience measurement analyses using Nielsen and proprietary data, identifying key growth segments in millennial demographics.
- Collaborated with advertising sales teams to refine ad placement strategies, increasing ad revenue by 12% year-over-year.
- Streamlined reporting processes by integrating Python scripts, reducing monthly report creation time by 30%.
*Media Analyst*
**Streamline Media Solutions** — Chicago, IL
July 2016 – July 2018
- Analyzed consumption data to assess the impact of platform interface changes, resulting in a 10% boost in user engagement scores.
- Supported digital marketing campaigns with audience insights, increasing targeted advertising ROI metrics.
EDUCATION
**Bachelor of Science in Media & Communications**
University of Illinois, Urbana-Champaign
*2012 – 2016*
CERTIFICATIONS
- **Google Data Analytics Professional Certificate** (2023)
- **Certified Business Intelligence Professional (CBIP)** (2024)
- **AWS Certified Data Analytics – Specialty** (2024)
PROJECTS
- **OTT Subscriber Churn Prediction Model:** Developed a machine learning model using Python to forecast subscriber attrition, helping the client target retention campaigns more effectively, reducing churn by 8% in the first quarter post-implementation.
- **Content Performance Optimization Dashboard:** Designed an integrated visualization dashboard for real-time monitoring of multi-platform content performance, adopted enterprise-wide and used to guide content investment decisions.
LANGUAGES
- English (Native)
- Spanish (Professional Working Proficiency)
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