Media Social Media Manager Resume Example
Professional ATS-optimized resume template for Media Social Media Manager positions
Jane Doe
Social Media & Digital Marketing Strategist
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Portfolio: janedoecontent.com
PROFESSIONAL SUMMARY
Innovative Social Media Manager with over 6 years of experience elevating brand presence across digital platforms through creative content strategies and data-driven campaigns. Adept at building community engagement, leveraging emerging social trends, and utilizing advanced analytics to optimize performance. Skilled in developing integrated multimedia campaigns aligned with organizational goals, with a proven track record of increasing followers, engagement rates, and conversion metrics in competitive markets.
SKILLS
Hard Skills
- Social Media Strategy & Planning
- Content Creation & Curation (Video, Visuals, Copy)
- Platform Management (Meta, TikTok, LinkedIn, Twitter, Snapchat)
- Campaign Analytics & Performance Tracking (Sprout Social, Hootsuite, Google Analytics)
- Influencer & Partnership Collaboration
- Paid Social Advertising & Audience Targeting
- SEO Fundamentals & Hashtag Optimization
- Crisis Communication & Reputation Management
- Campaign Budgeting & ROI Analysis
Soft Skills
- Creative Thinking & Innovation
- Data-Driven Decision Making
- Strong Communication & Storytelling
- Stakeholder Collaboration
- Time Management & Multitasking
- Adaptability in Rapidly Changing Environments
- Cross-functional Team Leadership
WORK EXPERIENCE
*Senior Social Media Manager*
**BrightWave Digital**, New York, NY | July 2022 – Present
- Led a team to craft integrated multimedia campaigns for Fortune 500 clients, increasing average engagement rates by 45% year-over-year.
- Developed a TikTok influencer partnership program that grew client audiences by 300K followers within 8 months.
- Implemented advanced social listening tools to monitor sentiment and manage brand reputation proactively.
- Optimized paid campaigns across Facebook and Instagram, resulting in a 25% decrease in CPC and a 40% lift in conversion rates.
- Conducted monthly performance reporting using Google Data Studio, translating data insights into actionable strategies.
Social Media Strategist
**MediaFlow Agency**, Los Angeles, CA | May 2018 – June 2022
- Managed social media accounts for entertainment clients, increasing follower count by an average of 150% during tenure.
- Created viral content series that trended on TikTok and Instagram, resulting in over 10 million combined views.
- Developed community engagement plans that improved audience interaction metrics by 60%, fostering brand loyalty.
- Ran A/B testing on ad sets, applying insights to scale campaigns effectively.
- Trained junior team members on emerging social media tools and evolving content trends.
*Social Media Coordinator*
**UrbanTrend Apparel**, San Francisco, CA | August 2016 – April 2018
- Executed daily content calendars across Instagram, Facebook, and Twitter, increasing visibility among target demographics.
- Coordinated influencer collaborations and giveaways, boosting brand awareness by 30%.
- Monitored social media KPIs and produced weekly reports, guiding content adjustments.
EDUCATION
**Bachelor of Arts in Communications & Media Studies**
University of California, Los Angeles (UCLA) | Graduated 2016
CERTIFICATIONS
- Meta Certified Marketing Science Professional (2023)
- Google Analytics Certified (2022)
- HubSpot Content Marketing Certification (2021)
PROJECTS
- **Global Brand Awareness Campaign for EcoLifestyle**: Led a cross-platform campaign that increased brand recognition by 60% in key markets through user-generated content and influencer partnerships.
- **Viral Video Series "CityVibes"**: Conceptualized and executed a series of short videos promoting urban lifestyle, which amassed over 25 million views across social channels and earned an industry award for creativity.
- **AI-Powered Chatbot for Customer Engagement**: Collaborated with the tech team to integrate ChatGPT-based assistant into social media pages, improving customer interaction response times by 70%.
LANGUAGES
- English (Native)
- Spanish (Fluent)
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