Media Strategy Consultant Resume Example
Professional ATS-optimized resume template for Media Strategy Consultant positions
Jane Doe
Media Strategy Consultant
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Location: New York, NY
PROFESSIONAL SUMMARY
Results-driven Media Strategy Consultant with over 8 years of experience developing innovative media campaigns across digital and traditional platforms. Adept at analyzing audience insights, optimizing media spends, and integrating emerging technologies like AI and programmatic advertising. Proven track record of delivering measurable ROI for Fortune 500 clients and equipping brands with future-ready media strategies. Passionate about leveraging data-driven approaches to unlock brand growth in a rapidly evolving media landscape.
WORK EXPERIENCE
*Senior Media Strategy Consultant*
**InnovateMedia Solutions**, New York, NY
June 2022 – Present
- Led end-to-end development of multi-platform media strategies for retail and tech clients, achieving an average ROI increase of 25%.
- Integrated AI-powered audience analytics tools to refine targeting, resulting in a 35% uplift in campaign engagement.
- Managed a team of 5 analysts and media planners, fostering a collaborative environment focused on innovation and continuous learning.
- Pioneered the adoption of programmatic direct buying, reducing media costs by 15% while maintaining high campaign performance.
Media Strategist
**BrightWave Advertising**, Chicago, IL
March 2017 – May 2022
- Crafted cross-channel media plans for high-profile consumer brands, emphasizing personalization through data integration.
- Implemented advanced attribution models utilizing machine learning, improving the attribution accuracy by 20%.
- Negotiated media buys across digital (OTT, social, display) and traditional channels (TV, radio), enhancing media mix effectiveness.
- Led client workshops on emerging trends such as voice search advertising and augmented reality integration in campaigns.
*Media Analyst*
**TrendSet Media Agency**, Los Angeles, CA
August 2014 – February 2017
- Analyzed campaign performance data to uncover insights that informed strategic adjustments, boosting campaign efficiency by 18%.
- Supported senior strategists by conducting competitive media audits, identifying gaps and opportunities in clients’ media footprint.
- Developed dashboards and reporting templates utilizing Tableau, providing real-time performance metrics to clients.
EDUCATION
**Bachelor of Arts in Communication & Media Studies**
University of California, Los Angeles (UCLA)
Graduated: May 2014
CERTIFICATIONS
- Google Ads Certification (Search, Display, Video)
- Programmatic Advertising Certification – Interactive Advertising Bureau (IAB)
- Certified Media Planner (CMP) – American Advertising Federation
PROJECTS
- **AI-Enabled Audience Segmentation:** Led a project to implement AI algorithms for dynamic audience segmentation, resulting in a 40% increase in targeted ad relevance and engagement.
- **Cross-Platform Campaign Scaling:** Managed a campaign for a retail client that integrated social, OTT, and mobile platforms, achieving a 150% growth in customer acquisition over 12 months.
- **Voice Search Media Integration:** Pioneered a voice search advertising initiative during a product launch, increasing organic voice search traffic by 20% and contributing to brand awareness growth.
TOOLS & TECHNOLOGIES
- Google Marketing Platform (Campaign Manager, Studio)
- Meta Ads Manager & Business Suite
- The Trade Desk & MediaMath
- Tableau & Power BI
- SEMrush & SpyFu
- AI & Machine Learning Integration Tools (e.g., Google Vertex AI)
- SQL & Python (for data analysis)
LANGUAGES
- English (Native)
- Spanish (Professional Working Proficiency)
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