Hard Skills

- User-Centered Design & Usability Testing

- Interaction & Visual Design for Media Platforms

- Wireframing & Prototyping (Figma, Adobe XD, Axure)

- Multimedia Content Strategies

- AR/VR / 360° Media Experiences

- AI-Driven Personalization & Adaptive UI

- Video & Audio Integration & Playback Technologies

- Responsive & Cross-Device Design

- Data-Driven UX Optimization

Soft Skills

- Creative Problem Solving

- Cross-functional Collaboration

- Stakeholder Communication

- Agile & Design Sprint Methodologies

- Critical Thinking & Attention to Detail

- User Empathy & Accessibility Focus

*Senior Media UX Designer*

**StreamSphere Media** — San Francisco, CA

June 2022 – Present

- Led the redesign of the flagship streaming app, increasing user retention by 15% through enhanced media navigation and personalized content recommendations based on AI analytics.

- Collaborated with video engineers and interactive developers to introduce AR-based immersive experiences, boosting engagement on VR-enabled devices by 25%.

- Conducted usability testing sessions across diverse user groups, ensuring accessibility standards (WCAG 2.1) were met for users with disabilities.

- Developed interactive prototypes that integrated real-time data streams, enabling dynamic media playback controls that reflect live broadcasts.

*UX Designer, Media Technologies*

**NextWave Digital** — New York, NY

May 2018 – May 2022

- Designed user interfaces for a multi-platform media management system, allowing editors to streamline workflows across web, mobile, and smart TV interfaces.

- Implemented a new content preview feature utilizing 360-degree media, resulting in a 30% faster content approval process.

- Led a project integrating AI personalization into news feeds, which increased user engagement metrics by 20%.

- Facilitated design sprints with programmers and data scientists to align on innovative features like voice-controlled media browsing.

*Junior UX Designer*

**BrightMedia Studios** — Los Angeles, CA

July 2016 – April 2018

- Assisted in creating wireframes and prototypes for a popular video editing app used by professional media creators.

- Conducted user testing for new interactive storytelling modules, providing insights that informed subsequent iterations.

- Collaborated on accessibility enhancements, ensuring inclusive experiences for broader audiences.

**Bachelor of Fine Arts in Digital Media Design**

University of California, Los Angeles (UCLA)

Graduated: May 2016

- Nielsen Norman Group - UX Research & Usability Testing Certification, 2023

- Adobe Certified Expert (ACE) — Adobe XD, 2022

- Unity Certified User: VR Content Creation, 2024

- **Immersive VR Broadcast Experience**: Led the UX design for a VR live concert platform, integrating multi-user interactions that increased user session duration by 40%.

- **Personalized Media Dashboard**: Created a machine learning-driven dashboard allowing users to customize their media content and layout preferences, adopted by over 2 million users within six months.

- **Accessibility Overhaul for Streaming Service**: Redesigned media controls and subtitles for compliance with WCAG 2.1, improving accessibility scores and user satisfaction metrics.

- Figma | Adobe XD | Axure RP | Sketch

- Adobe Creative Suite (Photoshop, After Effects)

- Unity | Unreal Engine

- HTML5, CSS3, JavaScript

- OTT Platforms (BrightSign, Roku SDK)

- AI & Data Analytics (TensorFlow, Google Cloud AI)

- English (Native)

- Spanish (Professional Working Proficiency)