Promotions Assistant

Hard Skills

- Campaign Planning & Execution

- Digital and Social Media Marketing (Instagram, TikTok, Facebook)

- Content Creation & Copywriting

- Data Analytics & Performance Tracking (Google Analytics, Tableau)

- Event Coordination & Logistical Management

- CRM & Marketing Automation (HubSpot, Mailchimp)

- Graphic Design (Adobe Photoshop, Canva)

Soft Skills

- Creative Problem Solving

- Stakeholder Communication

- Multitasking & Time Management

- Adaptability to Fast-Paced Environments

- Negotiation & Vendor Relations

- Trend Awareness & Market Research

*Promotions Coordinator | Spark Media Agency, New York, NY*

June 2022 – Present

- Led the development and execution of promotional campaigns for major retail clients, increasing customer engagement by 25%.

- Managed a team of 3 interns and collaborated with graphic designers and content writers to produce cohesive promotional materials.

- Utilized social listening tools to monitor campaign performance, adjusting strategies in real-time, resulting in a 15% uplift in campaign ROI.

- Organized promotional events, product launches, and influencer collaborations, enhancing brand awareness and audience interaction.

Assistant Promotions Officer | BrightWave Promotions, Brooklyn, NY

August 2019 – May 2022

- Supported the senior team in designing multi-channel promotional strategies for regional campaigns, boosting local sales by 18%.

- Coordinated with vendors, venues, and media outlets to facilitate smooth event executions and ensure promotional objectives were met.

- Maintained comprehensive campaign documentation and analyzed post-campaign metrics for insights and future improvements.

- Contributed to creative brainstorming sessions, introducing interactive digital campaigns that increased online engagement.

**Bachelor of Arts in Marketing Communications**

New York University, New York, NY

Graduated: May 2019

- Google Analytics Certified, 2023

- HubSpot Inbound Marketing Certification, 2022

- Social Media Marketing Certification (Hootsuite), 2023

Virtual Campaign for Urban Youth Engagement

- Designed and executed a digital promotion using TikTok influencers to target urban youth, resulting in over 2 million views and 50,000 new followers within three months.

- Developed content schedules, coordinated influencer partnerships, and tracked engagement metrics to refine ongoing strategies.

Experiential Promo Event for Eco-Friendly Products

- Led a campus activation event featuring live demos, eco-themed contests, and social media contests that generated over 3,500 participant entries and $10k in sales leads for clients.

- English (Native)

- Spanish (Professional Working Proficiency)