- **Data Analytics & Visualization:** Power BI, Tableau, SQL, Python (Pandas, NumPy)

- **Retail Metrics & KPI Management:** Sales performance, stock turnover, Customer Lifetime Value (CLV), Conversion Rates

- **Business Intelligence & Data Modeling:** ETL processes, Data Warehousing, Predictive Analytics

- **Software & Tools:** Excel (Advanced), SAP Retail, Oracle Retail, Google Analytics

- **Soft Skills:** Critical Thinking, Stakeholder Engagement, Problem-Solving, Communication, Change Management

- **Strategic Planning & Process Optimization**

*Senior Retail Business Analyst*

**MarketGenesis Retail Corp.**, New York, NY

July 2022 – Present

- Led the deployment of a real-time sales analytics dashboard using Power BI, leading to a 15% reduction in stock-outs through proactive inventory adjustments.

- Conducted comprehensive customer segmentation analyses that informed targeted marketing campaigns, resulting in a 12% lift in customer retention over 12 months.

- Collaborated with merchandising teams to develop predictive models for demand forecasting, increasing forecast accuracy by 20%.

- Managed cross-functional teams during the rollout of a new POS system, providing analytics-driven insights that optimized checkout workflows.

*Retail Data Analyst*

**ShopSmart Retail Chain**, Jersey City, NJ

May 2018 – June 2022

- Analyzed weekly sales data to identify underperforming categories, leading to strategic stock redistribution, which improved overall sales by 8%.

- Supported store operations by delivering actionable insights on customer flow and peak times, aiding staff scheduling and resource allocation.

- Automated report generation processes using SQL and Python, reducing manual reporting time by 30% and enabling faster decision-making.

- Assisted in vendor negotiations through detailed sales trend reports and inventory turnover analysis, contributing to better procurement terms.

*Junior Business Analyst*

**FashionBazaar Retailers**, Newark, NJ

August 2016 – April 2018

- Monitored daily KPIs across multiple store locations, enabling prompt corrective actions that maintained consistent sales growth.

- Developed sales performance dashboards, which became a standard reporting tool supporting regional management.

- Supported the implementation of an inventory management system, providing insights that led to an 11% decrease in spoilage and overstock.

**Bachelor of Science in Business Administration**

University of Pennsylvania, Philadelphia, PA

*2012 – 2016*

Major: Supply Chain & Operations Management

- Certified Business Intelligence Professional (CBIP) – 2024

- Tableau Desktop Specialist – 2023

- Advanced SQL for Data Analysis – Coursera, 2022

- **Customer Insights Platform:** Developed an integrated analytics platform utilizing Google Analytics and internal POS data, driving personalized marketing strategies that increased loyalty program enrollments by 25%.

- **Demand Forecasting Model:** Built a multivariate predictive model using Python that improved sales forecast accuracy, significantly reducing excess inventory costs during seasonal peaks.

- English (Native)

- Spanish (Professional Working Proficiency)

*References available upon request.*