Retail Growth Marketer Resume Example
Professional ATS-optimized resume template for Retail Growth Marketer positions
Jane Doe
Retail Growth Marketer
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Location: New York, NY
PROFESSIONAL SUMMARY
Strategic Retail Growth Marketer with over 6 years of experience accelerating sales through innovative marketing strategies, data-driven insights, and omnichannel campaigns. Adept at leveraging emerging digital tools, customer segmentation, and partnership development to expand market share and enhance customer engagement. Proven track record of launching impactful initiatives that generate measurable ROI amidst dynamic retail environments.
SKILLS
- **Hard Skills:**
- Omnichannel Campaign Management
- Data Analytics & Visualization (SQL, Tableau, Power BI)
- Customer Segmentation & Persona Development
- E-commerce & Retail Tech Integration
- CRM & Loyalty Program Optimization
- Market Research & Competitive Analysis
- Digital Advertising (Google Ads, Meta Business Suite)
- A/B Testing & Conversion Optimization
- **Soft Skills:**
- Strategic Thinking
- Cross-Functional Collaboration
- Creative Problem Solving
- Change Management
- Leadership & Stakeholder Communication
- Adaptability to Market Trends
WORK EXPERIENCE
*Senior Retail Growth Strategist*
**FreshMart Retail Group** — New York, NY
June 2022 – Present
- Led cross-channel marketing initiatives resulting in a 35% uplift in regional sales over two years.
- Developed and executed an integrated mobile app loyalty program that increased active users by 50%, driving repeat purchases.
- Utilized advanced analytics to identify high-value customer segments, enabling personalized campaigns that boosted average basket size by 15%.
- Collaborated with e-commerce and in-store teams to synchronize messaging, improving omnichannel conversion rates by 20%.
*Retail Marketing Manager*
**Urbanstyle Fashion Co.** — Los Angeles, CA
May 2018 – May 2022
- Managed a team of 4 marketers to drive brand awareness through targeted social media strategies, yielding a 40% growth in online engagement.
- Launched a geo-targeted advertising campaign that increased foot traffic in flagship stores by 25%.
- Implemented customer feedback loops and data collection systems, leading to the redesign of store layouts aligned with shopper preferences.
- Facilitated strategic partnerships with local influencers and brands, expanding reach into new demographic segments.
*Retail Campaign Coordinator*
**StyleWave Retail** — San Francisco, CA
July 2016 – April 2018
- Coordinated seasonal multi-channel campaigns, contributing to a 20% increase in sales during peak periods.
- Conducted competitive shop-by-shop analysis, refining promotional tactics to outperform regional competitors.
- Managed POS data analysis to inform inventory planning, reducing overstock by 12%.
EDUCATION
**Bachelor of Science in Marketing**
University of California, Berkeley — Berkeley, CA
*Graduated: 2016*
CERTIFICATIONS
- Google Analytics Certification — 2024
- HubSpot Content Marketing Certification — 2023
- Certified Digital Marketing Professional (CDMP) — 2022
PROJECTS
- **Omnichannel Engagement Platform:** Spearheaded the development of a unified customer engagement dashboard integrating POS, online, and mobile data, enabling real-time personalization and targeting.
- **Customer Journey Optimization:** Designed an end-to-end journey mapping process that informed targeted messaging, leading to a 22% increase in customer retention rates.
TOOLS & TECHNOLOGIES
- Salesforce CRM, SAP Customer Data Cloud
- Google Analytics, Tableau, Microsoft Power BI
- Adobe Creative Suite, Canva
- Mailchimp, HubSpot, Hootsuite
LANGUAGES
- English (Native)
- Spanish (Professional Working Proficiency)
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