Retail Sales Executive

*Senior Retail Sales Executive*

Fashionista Boutique, New York, NY

June 2023 – Present

- Led a team of 8 sales associates, improving overall sales performance by 18% YoY through targeted training and motivational incentives.

- Developed personalized shopping experiences, leading to a 25% increase in customer loyalty program memberships.

- Implemented a new POS system integration, reducing transaction times by 20% and minimizing checkout errors.

- Analyzed weekly sales data to adapt inventory and promotional strategies, enhancing product turnover by 15%.

- Organized in-store events and collaborations that increased foot traffic during off-peak hours by 30%.

*Retail Sales Associate*

Urban Hardware & Home Goods, Brooklyn, NY

August 2020 – May 2023

- Assisted customers with product selections, achieving a personal sales target exceeding $10,000 weekly.

- Increased upselling of premium products and extended warranties, contributing to a 12% higher average transaction value.

- Managed stock replenishment, markdowns, and visual merchandising, resulting in a more attractive and navigable store layout.

- Utilized customer feedback and purchase history to recommend tailored solutions, boosting repeat sales.

- Trained new hires on POS procedures and customer service protocols, reducing onboarding time by 15%.

*Sales Associate*

TechGear Electronics, Queens, NY

June 2018 – July 2020

- Delivered demos and technical guidance for gadgets, enhancing customer confidence and product understanding.

- Maintained comprehensive knowledge of new product launches, contributing to a 10% sales boost for specific categories.

- Supported e-commerce order fulfillment, improving delivery accuracy and customer satisfaction ratings.

**Bachelor of Business Administration (BBA)**

*New York University, NY*

*2014 – 2018*

- Certified Retail Sales Professional (CRSP) – National Retail Federation, 2024

- Digital Customer Service & Engagement Certification – Coursera, 2023

- E-commerce and Omnichannel Retail Management – Google Digital Garage, 2022

**Customer Loyalty Enhancement Program**

- Designed and launched a digital loyalty program that increased repeat customer visits by 20% within six months.

- Integrated mobile app-based coupons and personalized recommendations, resulting in higher engagement rates.

**Visual Merchandising Revamp**

- Led a store redesign initiative aligning product displays with seasonal themes and data analytics insights, resulting in a 15% uplift in sales of promoted items.

- English (Native)

- Spanish (Professional Working Proficiency)