**Hard Skills:**

- Technical SEO & Site Audit Tools (Screaming Frog, SEMrush, Ahrefs, Google Search Console)

- Keyword Research & Competitive Analysis

- On-Page & Off-Page Optimization

- Schema Markup & Structured Data

- SaaS Content Strategy & Optimization

- SEO Automation & Script Development (Python, Bash)

- Data Analytics & Visualization (Google Data Studio, Tableau)

- Voice & Featured Snippet Optimization

- International SEO & Localization

**Soft Skills:**

- Strategic Thinking & Problem Solving

- Cross-Functional Collaboration

- Agile & Data-Driven Decision Making

- Communication & Stakeholder Management

- Continuous Learning & Adaptability

*Senior SaaS SEO Analyst*

*CloudSync Solutions, San Francisco, CA*

June 2022 – Present

- Led SEO initiatives resulting in a 55% increase in organic traffic within 12 months, positioning CloudSync as a top-tier solution in cloud data synchronization.

- Conducted comprehensive technical audits that reduced crawl errors by 40%, improving indexation efficiency for platform updates.

- Developed and implemented an international SEO strategy, expanding reach into EMEA and APAC markets, generating 25% new user signups from these regions.

- Collaborated with product teams to incorporate SEO best practices into SaaS onboarding flows, improving user retention metrics related to organic channels.

*SEO Specialist – SaaS Division*

*DataWave Technologies, Seattle, WA*

March 2019 – May 2022

- Developed a content-driven SEO plan focusing on niche SaaS verticals, leading to a 70% boost in organic leads.

- Managed a team of content writers and web developers to optimize landing pages and knowledge base articles, improving keyword rankings for core product features.

- Leveraged schema markup and featured snippets to attain “first position” status for 15+ high-volume search queries related to SaaS integrations.

- Implemented automated reporting dashboards that provided real-time SEO performance insights, enhancing strategy agility.

*SEO Analyst*

*NextGen SaaS Solutions, Austin, TX*

January 2017 – February 2019

- Assisted in SEO infrastructure implementation for a SaaS startup, facilitating a 40% growth in organic traffic within six months.

- Performed competitor analysis and identified content gaps, which were addressed by targeted content creation and backlink outreach campaigns.

- Supported technical SEO improvements, including site speed enhancements and structured data deployment, reducing bounce rate by 20%.

**Bachelor of Science in Marketing & Digital Communications**

University of Texas at Austin

Graduated: 2016

- Google Analytics Certified (2023 – 2025)

- SEMrush SEO Toolkit Course (2023)

- HubSpot Content Marketing Certification (2024)

- Advanced Technical SEO Certification (Yoast Academy, 2024)

- **Revamped Onboarding Landing Pages:** Oversaw a project to optimize onboarding pages with schema markup and targeted keywords, resulting in a 30% uplift in trial-to-paid conversions.

- **International SEO Rollout:** Led the deployment of hreflang tags and localized content strategies for SaaS product expansion to Europe and Asia, increasing international signups by 25%.

- **SEO Automation Dashboard:** Developed a Python-based automation tool that tracks keyword rankings and backlink health across multiple domains, reducing manual reporting time by 50%.

- SEMrush, Ahrefs, Screaming Frog, Google Search Console, BrightEdge, Moz

- Google Analytics, Google Data Studio, Tableau

- Content Management Systems (WordPress, HubSpot CMS)

- Scripting: Python, Bash

- Cloud Platforms: AWS, Google Cloud

- SEO Plugins & Integrations

- English (Native)

- Spanish (Proficient)