Saas Social Media Manager

*Senior Social Media Manager | TechFlow SaaS | San Francisco, CA*

August 2022 – Present

- Led social media strategy for a SaaS platform targeting SMBs, increasing follower base by 150% and boosting engagement rates by 73% through targeted platform-specific campaigns.

- Spearheaded the launch of a multi-channel influencer program, resulting in a live webinar series that generated over 3,000 qualified leads in 6 months.

- Developed quarterly content calendars aligned with product roadmaps, user feedback, and industry trends, ensuring consistent brand voice adaptations for LinkedIn, Twitter, TikTok, and Reddit communities.

- Implemented AI-driven analytics tools, improving campaign performance insights and optimizing content based on real-time data, increasing conversion rates by 31%.

Social Media Strategist | CloudNest SaaS | New York, NY

June 2018 – July 2022

- Crafted innovative social media campaigns to support product launches, achieving a 200% increase in organic reach across platforms within the first year.

- Managed a team of three content creators and multimedia producers to deliver engaging posts, case studies, and customer success stories aligned with agile marketing goals.

- Built automated social listening dashboards using Sprout Social and Brandwatch, identifying trending customer pain points to inform product development and customer support initiatives.

- Collaborated with sales and support teams to develop social proof strategies, resulting in a 45% uptick in inbound inquiries through social channels.

*Marketing Coordinator | SaaSolutions Inc. | Boston, MA*

August 2016 – May 2018

- Supported senior team members in executing content marketing plans to grow SaaS product visibility, contributing to 50+ published articles, blog posts, and fintech integrations.

- Coordinated social media content across LinkedIn and Twitter, increasing engagement by 40% year-over-year.

- Monitored campaign metrics and presented weekly reports to stakeholders, aiding in refining messaging and target audience segmentation.

**Bachelor of Science in Marketing Management**

Boston University, Boston, MA

*2012 – 2016*

- HubSpot Content Marketing Certification (2024)

- Hootsuite Social Marketing Certification (2023)

- Certified Scrum Product Owner (CSPO) (2022)

- Google Analytics Certified (2022)

- Sprout Social, Hootsuite, Buffer

- HubSpot, Marketo, Salesforce

- Canva, Adobe Creative Suite, Final Cut Pro

- Tableau, Google Data Studio

- Slack, Asana, Jira

- English (Native)

- Spanish (Conversational)