Salesforce Administrator

- **Salesforce Platform:** Configuration, Custom Objects, Workflow & Process Builder, Flow Automation, Validation Rules, Security & Permissions, Data Management

- **Development & Integration:** Apex Triggers, API integrations, Lightning Web Components (LWC)

- **Data Management:** Data Loader, Data Import Wizard, ETL tools, Data Cleansing

- **Tools & Technologies:** Salesforce Lightning Experience, Tableau CRM (Einstein Analytics), Salesforce DX, MuleSoft, Slack Integration

- **Soft Skills:** Problem Solving, Stakeholder Communication, User Training & Support, Change Management, Cross-Functional Collaboration

*Senior Salesforce Administrator*

**ABC Tech Solutions**, San Francisco, CA

June 2022 – Present

- Led the migration from Salesforce Classic to Lightning Experience, resulting in a 25% increase in user productivity.

- Designed and deployed custom sales and service dashboards, improving pipeline visibility and case resolution times by 30%.

- Developed automated workflows and flows that reduced manual data entry by 40%, saving over 150 hours monthly.

- Managed user roles, permissions, and data security policies, maintaining compliance with GDPR and company standards.

- Collaborated with developers to implement LWC components, enhancing the user interface for client onboarding processes.

Salesforce Administrator

**XYZ Retail Inc.**, Los Angeles, CA

March 2019 – May 2022

- Streamlined lead qualification processes by creating custom objects and validation rules, which increased lead conversion rates by 18%.

- Conducted user training sessions and created comprehensive documentation, boosting adoption rates across sales and marketing teams.

- Integrated Salesforce with external ERP systems via MuleSoft API, ensuring real-time inventory updates and order processing.

- Maintained data integrity through regular audits, managing data imports, and deduplication efforts, reducing record errors by 22%.

*Junior Salesforce Administrator*

**SmallBiz Startup**, Remote

January 2017 – February 2019

- Supported daily CRM operations, troubleshooting user issues and providing ongoing infrastructure improvements.

- Configured approval processes and email alerts to automate contract approvals, cutting approval cycle time by 15%.

- Assisted in data migration projects during company acquisition, ensuring seamless data transfers and system integrity.

**Bachelor of Science in Information Systems**

University of California, Berkeley, CA

*2012 – 2016*

- Salesforce Certified Administrator (ADM 201)

- Salesforce Certified Platform App Builder

- Salesforce Einstein Analytics and Discovery Consultant (Optional)

- **Salesforce Lightning Adoption Initiative:** Led a department-wide transition from legacy CRM, including user training, custom LWC components, and process automation, achieving 95% user adoption within three months.

- **Automated Case Escalation Workflow:** Developed a flow-driven escalation system that prioritized high-severity cases, reducing resolution times by 35%.

- **Data Quality Enhancement:** Implemented an automated deduplication system utilizing Data Loader and validation rules, improving data accuracy and reporting reliability.

- English (Native)

- Spanish (Fluent)