Social Media Manager Resume Example
Professional ATS-optimized resume template for Social Media Manager positions
Jane Doe
Social Media Manager
Email: janedoe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Portfolio: janedoeportfolio.com
PROFESSIONAL SUMMARY
Innovative and data-driven Social Media Manager with over 6 years of experience in developing compelling brand stories across digital platforms. Proven track record of boosting engagement rates by up to 45% and expanding social reach utilizing emerging trends like AI analytics, TikTok content strategies, and immersive AR filters. Adept at cross-functional collaboration, audience segmentation, and leveraging analytics to optimize campaigns. Passionate about shaping brand voice and fostering community through authentic and innovative digital experiences.
SKILLS
Hard Skills
- Social media strategy & planning
- Content creation & curation
- Data analytics & KPI tracking
- Paid media campaigns (Meta Ads, LinkedIn Ads, TikTok Ads)
- Influencer partnerships & collaborations
- SEO best practices for social content
- AI-powered analytics platforms (Sprout Social, HubSpot)
- Video editing (Adobe Premiere, Canva)
- AR & VR content integration
Soft Skills
- Creative storytelling
- Audience engagement
- Cross-functional communication
- Agile project management
- Trendspotting & innovation
- Crisis management & reputation handling
- Negotiation & influencer outreach
WORK EXPERIENCE
*Senior Social Media Manager | BrightWave Digital*
New York, NY | June 2022 – Present
- Led a team of 4 social strategists to overhaul the company's digital presence, resulting in a 45% boost in engagement and a 30% increase in followers across platforms.
- Developed a comprehensive AR filter campaign for product launches, garnering over 3 million impressions and notable virality on TikTok and Instagram.
- Implemented AI-powered content analysis tools to optimize post timing, leading to a 20% improvement in reach efficiency.
- Managed a $500K annual ad budget, achieving a 3:1 ROI through targeted campaigns geared at Millennials and Gen Z audiences.
- Cultivated strategic influencer partnerships, increasing brand mentions by 55%, and driven user-generated content initiatives.
Social Media Strategist | MediaWave Agency
Chicago, IL | March 2018 – May 2022
- Executed integrated social campaigns for clients in healthcare, retail, and tech sectors, resulting in an average follower growth of 40% per campaign.
- Pioneered TikTok and Instagram Reels strategies, leading to viral content pieces for key clients, including a fashion startup gaining 100k followers in 3 months.
- Hosted monthly webinars on social media trends for clients, establishing the agency as an industry thought leader.
- Analyzed performance data consistently, adjusting tactics in real-time to meet campaign KPIs and improve ROI.
- Coordinated influencer outreach programs, increasing brand mentions and affinity metrics significantly.
EDUCATION
**Bachelor of Arts in Communications & Media Studies**
University of California, Los Angeles (UCLA) — Graduated 2017
CERTIFICATIONS
- Facebook Blueprint Certification | 2023
- Hootsuite Social Marketing Certification | 2022
- Adobe Creative Cloud Certified Expert | 2021
- Content Marketing Certification (HubSpot Academy) | 2020
PROJECTS
Viral TikTok Challenge Campaign for Eco-Friendly Products
Conceptualized and led a user-generated content campaign that incorporated AR filters and influencer partnerships, resulting in a 250% increase in brand reach and 150K new followers within 2 months.
AI-Driven Audience Segmentation Model
Collaborated with data scientists to develop an AI model that segmented audiences based on engagement patterns, enabling hyper-targeted campaigns that increased click-through rates by 35%.
LANGUAGES
- English (Native)
- Spanish (Proficient)
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