Social Media Manager

Hard Skills

- Social media strategy & planning

- Content creation & curation

- Data analytics & KPI tracking

- Paid media campaigns (Meta Ads, LinkedIn Ads, TikTok Ads)

- Influencer partnerships & collaborations

- SEO best practices for social content

- AI-powered analytics platforms (Sprout Social, HubSpot)

- Video editing (Adobe Premiere, Canva)

- AR & VR content integration

Soft Skills

- Creative storytelling

- Audience engagement

- Cross-functional communication

- Agile project management

- Trendspotting & innovation

- Crisis management & reputation handling

- Negotiation & influencer outreach

*Senior Social Media Manager | BrightWave Digital*

New York, NY | June 2022 – Present

- Led a team of 4 social strategists to overhaul the company's digital presence, resulting in a 45% boost in engagement and a 30% increase in followers across platforms.

- Developed a comprehensive AR filter campaign for product launches, garnering over 3 million impressions and notable virality on TikTok and Instagram.

- Implemented AI-powered content analysis tools to optimize post timing, leading to a 20% improvement in reach efficiency.

- Managed a $500K annual ad budget, achieving a 3:1 ROI through targeted campaigns geared at Millennials and Gen Z audiences.

- Cultivated strategic influencer partnerships, increasing brand mentions by 55%, and driven user-generated content initiatives.

Social Media Strategist | MediaWave Agency

Chicago, IL | March 2018 – May 2022

- Executed integrated social campaigns for clients in healthcare, retail, and tech sectors, resulting in an average follower growth of 40% per campaign.

- Pioneered TikTok and Instagram Reels strategies, leading to viral content pieces for key clients, including a fashion startup gaining 100k followers in 3 months.

- Hosted monthly webinars on social media trends for clients, establishing the agency as an industry thought leader.

- Analyzed performance data consistently, adjusting tactics in real-time to meet campaign KPIs and improve ROI.

- Coordinated influencer outreach programs, increasing brand mentions and affinity metrics significantly.

**Bachelor of Arts in Communications & Media Studies**

University of California, Los Angeles (UCLA) — Graduated 2017

- Facebook Blueprint Certification | 2023

- Hootsuite Social Marketing Certification | 2022

- Adobe Creative Cloud Certified Expert | 2021

- Content Marketing Certification (HubSpot Academy) | 2020

Viral TikTok Challenge Campaign for Eco-Friendly Products

Conceptualized and led a user-generated content campaign that incorporated AR filters and influencer partnerships, resulting in a 250% increase in brand reach and 150K new followers within 2 months.

AI-Driven Audience Segmentation Model

Collaborated with data scientists to develop an AI model that segmented audiences based on engagement patterns, enabling hyper-targeted campaigns that increased click-through rates by 35%.

- English (Native)

- Spanish (Proficient)