Social Media Marketing Manager

*Senior Social Media Marketing Manager*

**BrightWave Digital** — New York, NY

June 2022 – Present

- Led a team of 4 social media specialists in executing multi-platform campaigns, increasing brand engagement by 40% YoY.

- Developed a proprietary hashtag campaign that trended regionally, achieving 2M+ impressions organically within three months.

- Managed a $250K annual ad spend, optimizing campaigns across Facebook, Instagram, and TikTok, resulting in a 35% increase in conversions.

- Pioneered the adoption of AI-driven analytics tools, reducing reporting time by 30% and enhancing insights accuracy.

Social Media Strategist

**CreativePulse Agency** — Brooklyn, NY

August 2018 – May 2022

- Crafted content strategies for SaaS clients, leading to an average follower growth rate of 25% within the first six months.

- Executed influencer outreach programs that generated over 1.5M impressions and led to a 20% increase in website traffic.

- Introduced innovative AR filters and user-generated campaigns, boosting engagement rates on Instagram Stories by 45%.

- Analyzed platform performance data to refine content delivery schedules, resulting in improved post visibility and interaction.

*Social Media Coordinator*

**EcoTrend Solutions** — Jersey City, NJ

June 2016 – July 2018

- Managed daily posting and community management for sustainability-focused campaigns.

- Implemented a brand voice refresh that increased positive sentiment by 15%.

- Organized social contests and live events, growing our followers by 10K in one year.

**Bachelor of Arts in Communications & Media Studies**

New York University, New York, NY

Graduated: 2016

- Meta Certified Digital Marketing Associate (2023)

- HubSpot Content Marketing Certification (2024)

- Google Analytics Certified (2023)

- TikTok Ads Certification (2024)

“Sustainable Future” Campaign

- Conceptualized and led a storytelling campaign across Instagram, TikTok, and LinkedIn to promote eco-friendly initiatives.

- Achieved over 3M video views globally, with a 25% increase in followers for participating clients.

- Integrated user-generated content contests which garnered 10,000+ submissions, boosting community engagement.

Brand Re-Launch for XYZ Tech

- Developed a comprehensive social overhaul, including content style guides, influencer partnerships, and paid campaigns.

- Resulted in a 50% increase in brand mentions and a 30% uptick in inbound inquiries within 4 months.

- Hootsuite, Sprout Social, Buffer

- Adobe Creative Suite (Photoshop, Premiere Pro)

- Canva, Figma

- Google Analytics, Facebook Business Manager, TikTok Ads Manager

- HubSpot, HubSpot Marketing Hub

- English (Native)

- Spanish (Professional Working Proficiency)

**Note:** This resume is optimized for ATS systems, utilizing relevant keywords and role-specific skills aligned with current and emerging trends in social media marketing as of 2025.