Wine Sales Representative

Hard Skills

- B2B & B2C Sales & Negotiation

- Wine & Spirits Product Knowledge

- Market Analysis & Consumer Trends

- Key Account Management

- Trade Show & Event Execution

- CRM & Inventory Management Systems (VinNow, Salesforce)

- Logistics Coordination & Forecasting

- Digital Marketing & Content Creation

Soft Skills

- Excellent Interpersonal & Communication Skills

- Persuasive Negotiation

- Adaptive Problem Solving

- Networking & Relationship Building

- Cultural Competency & Multilingual (English, Spanish)

- Strategic Planning & Execution

*Senior Wine Sales Executive*

*VinoVeritas Distributors, Napa, CA*

March 2022 – Present

- Managed a portfolio of over 50 retail, restaurant, and hospitality clients across California, increasing regional sales revenue by 28% YoY.

- Developed customized marketing campaigns and tasting events, boosting brand visibility and consumer engagement.

- Negotiated contract terms, securing exclusive distribution rights for emerging boutique wineries.

- Analyzed sales patterns and market trends to optimize inventory levels, reducing overstock by 15%.

- Trained 3 junior sales associates on product features and sales techniques, fostering team growth.

*Wine Sales Associate*

*Gourmet Wines & Spirits, San Francisco, CA*

June 2018 – February 2022

- Collaborated with clients to curate personalized wine selections, elevating customer satisfaction scores by 40%.

- Coordinated with suppliers to ensure timely delivery and optimal stock levels; reduced stock-outs by 20%.

- Organized tasting events and wine education sessions, increasing customer footfall by 35%.

- Utilized CRM tools to track customer preferences and tailor targeted promotions, enhancing repeat sales.

*Junior Sales & Merchandising Coordinator*

*California Cellars Ltd., Santa Rosa, CA*

January 2016 – May 2018

- Supported senior sales team with order processing and inventory updates using VinNow CRM system.

- Contributed to the launch of a regional organic wine line, assisting with promotional activities and consumer outreach.

- Conducted market research on emerging wine trends, influencing new product procurement strategies.

**Bachelor of Science in Hospitality Management**

California State University, Fresno

Graduated: 2015

- Certified Sommelier – Court of Master Sommeliers, 2023

- Advanced Wine & Spirit Education Trust (WSET Level 3), 2022

- Digital Marketing for Beverage Professionals – Wine Business Monthly, 2023

- **Regional Wine Promotion Campaign (2023):** Led a multichannel marketing campaign integrating social media, tasting events, and influencer partnerships, increasing regional sales by 15% within three months.

- **Sustainable Packaging Initiative (2024):** Collaborated with suppliers to develop eco-friendly, biodegradable wine labels, aligning with sustainability goals and enhancing brand reputation.

- English (Native)

- Spanish (Fluent)

*References available upon request.*