E-Commerce Content Marketer Resume Example
Professional ATS-optimized resume template for E-Commerce Content Marketer positions
Jane Doe
E-commerce Content Marketer
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Portfolio: janedoeportfolio.com
PROFESSIONAL SUMMARY
Innovative and data-driven E-commerce Content Marketer with over 6 years of experience in creating compelling product narratives, optimizing conversion-focused content, and leveraging SEO best practices to boost online sales. Proven track record of managing multi-channel content strategies across B2C platforms with a strong emphasis on multimedia storytelling, user engagement, and emerging market trends in 2025. Adept at collaborating with cross-functional teams to deliver targeted campaigns that drive brand loyalty and revenue growth.
SKILLS
**Hard Skills:**
- E-commerce Content Strategy
- SEO & SEM Optimization
- Product Copywriting & Descriptions
- User-Generated Content & Reviews
- Data Analytics & Customer Insights
- A/B Testing & Conversion Rate Optimization (CRO)
- Multimedia Content Creation (Video, GIFs, Interactive Media)
- CMS Platforms (Shopify, Magento, Contentful)
- AI-powered Content Tools (ChatGPT, Jasper.ai)
**Soft Skills:**
- Strategic Planning & Execution
- Creative Storytelling
- Collaboration & Cross-functional Communication
- Market Trend Analysis
- Customer-Centric Approach
- Agile Project Management
WORK EXPERIENCE
*Senior E-commerce Content Strategist*
ABC Fashion Retailers, New York, NY | June 2022 – Present
- Led the overhaul of product content across the website, resulting in a 30% increase in organic traffic and a 15% boost in conversion rates within the first quarter.
- Designed multimedia-rich shopping guides and FAQs, reducing customer inquiries by 20%.
- Integrated AI-driven personalization tools which tailored product recommendations, increasing average order value by 12%.
- Developed seasonal content campaigns synchronized with influencer collaborations, achieving a 25% lift in engagement metrics.
*E-commerce Content Manager*
SmartHome Electronics, San Francisco, CA | August 2019 – May 2022
- Managed a team of writers and multimedia specialists to produce engaging product descriptions, how-to videos, and customer testimonials.
- Implemented SEO strategies that improved the organic search ranking for key products from page 3 to page 1 within six months.
- Introduced customer review prompts and UGC initiatives, increasing review volume by 40%.
- Collaborated with UX designers to optimize content layout and CTA placements, resulting in a 10% uplift in checkout funnel completions.
*Content Executive*
Fashionify Inc., Los Angeles, CA | July 2017 – July 2019
- Created SEO-optimized product content for over 300 SKUs, aligned with brand voice and market trends.
- Monitored performance analytics to refine content strategy, increasing click-through rates by 18%.
- Coordinated with social media teams to develop synchronized content for product launches, boosting site traffic during campaigns.
EDUCATION
**Bachelor of Arts in Marketing & Communications**
University of California, Los Angeles (UCLA) | Graduated 2017
CERTIFICATIONS
- Google Analytics Certified (2023)
- HubSpot Content Marketing Certification (2024)
- Advanced SEO Certification (SEMRush Academy, 2024)
- Artificial Intelligence in Digital Marketing (Meta, 2025)
PROJECTS
"Eco-Sustainability Campaign for GreenGear"
- Developed a content strategy emphasizing eco-friendly product features, including interactive guides and user stories.
- Achieved a 40% increase in engagement for sustainable product categories over a three-month period.
"Live Shopping Series with Influencers"
- Orchestrated a series of live-stream shopping events featuring influencers, combining real-time product demos with exclusive discounts.
- Generated a 25% lift in sales during the campaign period and expanded social media followers by 15K within a month.
LANGUAGES
- English (Native)
- Spanish (Conversational)
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