E Commerce Content Writer

**Hard Skills:**

- SEO Optimization & Keyword Strategy

- Product Copywriting & Descriptions

- Content Management Systems (Shopify, WooCommerce, Magento)

- Data Analytics & Performance Tracking (Google Analytics, SEMrush)

- CMS & Publishing Platforms (WordPress, Contentful)

- A/B Testing & Conversion Rate Optimization

- E-commerce Platform Integration

**Soft Skills:**

- Creative Thinking & Storytelling

- Cross-disciplinary Collaboration

- Deadline-Driven Workflow Management

- Customer Empathy & User Experience Focus

- Adaptability to Market Trends

*Senior E-commerce Content Writer | TechGear Ltd., New York, NY*

June 2022 – Present

- Developed and optimized 1,200+ product descriptions across wearable tech and home automation categories, achieving a 15% increase in sales conversion.

- Led the content strategy for seasonal campaigns, resulting in a 20% uplift in organic search traffic within three months.

- Collaborated with UX designers and marketing teams to revamp the product listing pages, improving user engagement metrics by 18%.

- Implemented A/B testing protocols that refined product copy and call-to-action statements, boosting click-through rates by 22%.

*Content Specialist | EcoStyle Apparel, San Francisco, CA*

August 2018 – May 2022

- Managed content creation for a rapidly scaling eco-friendly apparel brand, increasing online visibility through targeted blog posts, social content, and email campaigns.

- Integrated SEO best practices to improve organic reach, leading to a 35% growth in organic traffic year-over-year.

- Participated in the development of a new content calendar aligned with marketing initiatives, resulting in more consistent brand messaging.

- Conducted user research and competitor analysis to refine product positioning and messaging strategies.

*Junior Content Writer | BrightCart Solutions, Remote*

January 2016 – July 2018

- Crafted detailed product descriptions and FAQs for a SaaS e-commerce platform impacting over 10,000 daily users.

- Assisted in content audits and website restructuring to improve navigability and product discoverability.

- Supported SEO campaigns with keyword research and meta descriptions, contributing to a 40% uptick in product page engagement.

**Bachelor of Arts in Communications**

University of California, Berkeley | 2012 – 2015

- Google Analytics Certified | 2023

- HubSpot Content Marketing Certification | 2024

- SEO Specialization (Coursera) | 2022

- **Revamp of Product Pages for EcoGadgets:** Led a project to redesign product descriptions for an electronics retailer, resulting in a 28% increase in mobile conversions over six months.

- **Influencer-Driven Content Campaign:** Developed a storytelling campaign in collaboration with micro-influencers, boosting user-generated content by 45% and broadening audience engagement.

- Shopify, WooCommerce, Magento

- Google Analytics, SEMrush, Ahrefs

- Contentful, WordPress, HubSpot CMS

- Canva, Adobe Photoshop (for visual content)

- Jasper and Copy.ai (AI-assisted content tools)

- English (Native)

- Spanish (Conversational)