E-Commerce Content Writer Resume Example
Professional ATS-optimized resume template for E-Commerce Content Writer positions
Jane Doe
E-commerce Content Strategist & Copywriter
Email: jane.doe@email.com | Phone: (555) 123-4567 | LinkedIn: linkedin.com/in/janedoe | Portfolio: janedoewrites.com
PROFESSIONAL SUMMARY
Creative and results-driven E-commerce Content Strategist with over 6 years of experience in crafting compelling product descriptions, engaging blog posts, and SEO-optimized content for diverse online retail brands. Adept at translating technical features into customer-centric narratives, increasing conversion rates by up to 28%. Skilled in data analytics, content management systems, and cross-channel content development. Passionate about leveraging data-driven insights and storytelling to elevate brand presence in competitive e-commerce landscapes.
SKILLS
**Hard Skills:**
- SEO Optimization & Keyword Strategy
- Product Copywriting & Descriptions
- Content Management Systems (Shopify, WooCommerce, Magento)
- Data Analytics & Performance Tracking (Google Analytics, SEMrush)
- CMS & Publishing Platforms (WordPress, Contentful)
- A/B Testing & Conversion Rate Optimization
- E-commerce Platform Integration
**Soft Skills:**
- Creative Thinking & Storytelling
- Cross-disciplinary Collaboration
- Deadline-Driven Workflow Management
- Customer Empathy & User Experience Focus
- Adaptability to Market Trends
WORK EXPERIENCE
*Senior E-commerce Content Writer | TechGear Ltd., New York, NY*
June 2022 – Present
- Developed and optimized 1,200+ product descriptions across wearable tech and home automation categories, achieving a 15% increase in sales conversion.
- Led the content strategy for seasonal campaigns, resulting in a 20% uplift in organic search traffic within three months.
- Collaborated with UX designers and marketing teams to revamp the product listing pages, improving user engagement metrics by 18%.
- Implemented A/B testing protocols that refined product copy and call-to-action statements, boosting click-through rates by 22%.
*Content Specialist | EcoStyle Apparel, San Francisco, CA*
August 2018 – May 2022
- Managed content creation for a rapidly scaling eco-friendly apparel brand, increasing online visibility through targeted blog posts, social content, and email campaigns.
- Integrated SEO best practices to improve organic reach, leading to a 35% growth in organic traffic year-over-year.
- Participated in the development of a new content calendar aligned with marketing initiatives, resulting in more consistent brand messaging.
- Conducted user research and competitor analysis to refine product positioning and messaging strategies.
*Junior Content Writer | BrightCart Solutions, Remote*
January 2016 – July 2018
- Crafted detailed product descriptions and FAQs for a SaaS e-commerce platform impacting over 10,000 daily users.
- Assisted in content audits and website restructuring to improve navigability and product discoverability.
- Supported SEO campaigns with keyword research and meta descriptions, contributing to a 40% uptick in product page engagement.
EDUCATION
**Bachelor of Arts in Communications**
University of California, Berkeley | 2012 – 2015
CERTIFICATIONS
- Google Analytics Certified | 2023
- HubSpot Content Marketing Certification | 2024
- SEO Specialization (Coursera) | 2022
PROJECTS
- **Revamp of Product Pages for EcoGadgets:** Led a project to redesign product descriptions for an electronics retailer, resulting in a 28% increase in mobile conversions over six months.
- **Influencer-Driven Content Campaign:** Developed a storytelling campaign in collaboration with micro-influencers, boosting user-generated content by 45% and broadening audience engagement.
TOOLS & TECHNOLOGIES
- Shopify, WooCommerce, Magento
- Google Analytics, SEMrush, Ahrefs
- Contentful, WordPress, HubSpot CMS
- Canva, Adobe Photoshop (for visual content)
- Jasper and Copy.ai (AI-assisted content tools)
LANGUAGES
- English (Native)
- Spanish (Conversational)
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