E Commerce Product Manager

**Hard Skills:**

- E-commerce Platform Strategy (Shopify Plus, Magento, Salesforce Commerce Cloud)

- Product Lifecycle Management (PLM) & Roadmap Development

- Data Analytics & A/B Testing (Google Analytics, Mixpanel, Optimizely)

- User Experience (UX) Design & Usability Testing

- API Integration & SaaS Tools (Stripe, Shopify APIs, Contentful)

- Agile & Scrum Methodologies

- SEO & Conversion Rate Optimization (CRO)

**Soft Skills:**

- Strategic Planning & Prioritization

- Stakeholder Communication & Leadership

- Customer-Centric Mindset

- Data-Driven Decision Making

- Cross-Functional Collaboration

- Problem Solving & Critical Thinking

*Senior E-commerce Product Manager*

*FastCart Retail, New York, NY*

March 2022 – Present

- Spearheaded the transition to a modular, API-driven platform on Salesforce Commerce Cloud, reducing page load times by 25% and increasing average order value by 15%.

- Led a team of 12 across UX designers, developers, and marketers to launch a personalized shopping experience that increased repeat customer rate by 20%.

- Integrated AI-powered product recommendation engines that contributed to a 30% uplift in cross-sell and up-sell conversions.

- Oversaw the migration to mobile-first design, resulting in a 40% increase in mobile transactions.

*E-commerce Product Manager*

*ShopSphere Digital, Seattle, WA*

June 2018 – February 2022

- Managed end-to-end feature development for the company's SaaS e-commerce platform, achieving a 35% boost in customer retention through new loyalty program integrations.

- Collaborated with analytics teams to develop dashboards that tracked key KPIs, enabling rapid response to shopping cart abandonment issues, decreasing dropout rates by 12%.

- Developed and prioritized product backlog, aligning with stakeholders to ensure on-time releases of new functionalities such as one-click checkout and advanced filtering options.

- Initiated mobile app integration with core platform, resulting in 50,000 downloads within the first year and a 4.8-star rating.

*Junior E-commerce Product Analyst*

*BrightCommerce Solutions, Austin, TX*

January 2016 – May 2018

- Conducted market research and competitive analysis that supported the launch of two major features: a predictive search and dynamic content personalization.

- Assisted in user testing sessions and gathered insights, directly contributing to a 10% uplift in conversion rates.

- Maintained product documentation and participated in sprint planning, gaining hands-on experience with Agile cycles.

**Bachelor of Science in Business Administration**

University of Texas at Austin

Graduated: 2015

- Certified Scrum Product Owner (CSPO) – Scrum Alliance, 2021

- Google Analytics Certified – 2022

- Shopify Partner Academy – 2023

Personalized Shopping Platform Launch

Led a cross-team initiative to develop a personalized homepage feature using AI algorithms, resulting in a 25% increase in customer engagement.

Mobile App Optimization

Directed efforts on optimizing the company's mobile app interface, ensuring faster load times and improved user flows, contributing to a 4.8-star app rating on the App Store and Google Play.

**International Expansion Playbook**

Created a centralized strategy document to adapt e-commerce experiences for international markets, which guided the successful launches in the UK, Canada, and Australia within 9 months.

- E-commerce Platforms: Shopify Plus, Magento, Salesforce Commerce Cloud

- Analytics & Testing: Google Analytics, Mixpanel, Optimizely, Hotjar

- Project Management: Jira, Trello, Confluence

- Design & Prototyping: Figma, Adobe XD

- Marketing & CRM: HubSpot, Mailchimp, Klaviyo

- APIs & Integrations: REST API, GraphQL, Stripe, Contentful

- English (Native)

- Spanish (Fluent)

*References available upon request.*